ABC’s Take On Sunday Ratings

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via ABC press release:

With a Repeat “Housewives” Opposite Nearly All Original Competition,

ABC Wins in Adults 18-49, Beating its Nearest Sunday Competitor by 43%

 

“Home Edition” Towers Above the Rest as Sunday’s No. 1 TV Show in Adults 18-49

 

Winning the 7 O’clock Hour in Adults 18-49, “America’s Funniest Home

Videos” Hits Season Highs in Young Adults, with its Best Results Since March

 

ABC’s “Extreme Makeover: Home Edition” Wins its 2-Hour Time Period by

46% in Adults 18-49, Posting its Top Young Adult Numbers Since Early May

 

 

 

 

Sunday Primetime (7:00-11:00 p.m.)

AD18-34 (2.6/7-tie), AD18-49 (3.3/8) and AD25-54 (3.9/7).  In the key Adult 18-49 sales demo, ABC (3.3/8) beat out runner-up CBS by 43% (2.3/6), third-place Fox by 50% (2.2/5) and fourth-place NBC by 57% (2.1/5).  ABC ranked No. 1 in all 8 half-hours of the evening in Adults 18-49.

    

·       ABC was up from the prior week by 3% in Total Viewers (9.6 million vs. 9.3 million) and by 6% in Adults 18-49 (3.3/8 vs. 3.1/7).

 

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Kicking off ABC’s night with a victory in 7 o’clock hour in Adults 18-49, with an 8% advantage over second-place CBS’ “60 Minutes (2.6/7 vs. 2.4/7), ABC’s “America’s Funniest Home Videos” also led its time period by wide margins in Adults 18-34 (1.9/6), Men 18-34 (1.7/6) and Women 18-34 (2.1/7).

 

·       Producing season-high numbers, “America’s Funniest Home Videos” turned in the series’ highest Adult 18-34 (tie) and Adult 18-49 (tie) ratings in nearly 11 months – since 3/2/08.

 

“Extreme Makeover: Home Edition” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC’s 2-hour installment of “Extreme Makeover:  Home Edition” won its time period by 46% in Adults 18-49 over its closest competition (4.1/9 vs. 2.8/6 – Fox) to stand as Sunday’s No. 1 TV program in the key young adult sales demo.

 

·       Achieving season-best results in young adults, “Home Edition” garnered its highest ratings since early-May among Adults 18-34 (3.2/8) and Adult 18-49 (4.1/9) – since 5/11/08 and 5/4/08, respectively.

 

“Desperate Housewives” (10:00-11:00 p.m.)

Winning the 10 o’clock hour in Adults 18-49 with a repeat telecast, ABC’s encore airing of “Desperate Housewives” (2.5/6) beat out original competition on CBS by 9% (2.3/6 – “Hallmark Hall of Fame: Loving Leah”) and on NBC by 14% (2.2/6 – “NBC Movie Special: The Last Templar – Part 1”).

 

·       ABC’s “Desperate Housewives” marked its highest-rated repeat telecast with Adults 18-49 (in any time period) in close to 2 years – since 3/11/07.

 

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

 

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/25/09.

blog comments powered by Disqus