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Grey's Anatomy Has Most DVR Viewers, 90210 Has Greatest Share Of Viewing By DVR

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January 26th, 2009

For the week of January 5-11, ABC's Grey's Anatomy had the largest audience via DVR viewing with 4.600 million viewers via DVRs. Most shows were back with new episodes, and a more typical pattern of DVR viewing returned to broadcast television.

ABC's Desperate Housewives was second with a DVR viewing audience of 3.107 million. Rounding out the top ten for the largest DVR audiences were 24, NCIS, The Mentalist, Private Practice, Law And Order:SVU, E.R. Numb3rs, and Brothers & Sisters.

With new episodes returning, so did high levels of DVR viewing, as 90210 had the highest share of it's overall viewing by DVR with 35% of all viewing by DVR. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Grey's Anatomy, Gossip Girl, 30 Rock, Privileged, Lipstick Jungle, One Tree Hill, 24, My Name is Earl and E.R.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, January 5-11, 2009:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 GREY'S ANATOMY ABC  16,710  13,944  12,110  1,834  4,600 27.5% 39.9%
2 Desperate Housewives ABC  15,339  13,795  12,232  1,563  3,107 20.3% 50.3%
3 24 FOX  13,878  12,625  10,994  1,631  2,884 20.8% 56.6%
4 NCIS CBS  20,542  19,107  17,828  1,279  2,714 13.2% 47.1%
5 THE Mentalist CBS  21,070  19,632  18,439  1,193  2,631 12.5% 45.3%
6 Private Practice ABC  10,354  9,045  8,385  660  1,969 19.0% 33.5%
7 Law And Order:SVU NBC  12,133  10,894  10,320  574  1,813 14.9% 31.7%
8 E.R. NBC  8,747  7,358  6,957  401  1,790 20.5% 22.4%
9 NUMB3RS CBS  11,546  10,168  9,769  399  1,777 15.4% 22.5%
10 BROTHERS & SISTERS ABC  10,112  8,986  8,356  630  1,756 17.4% 35.9%
11 GHOST WHISPERER CBS  11,578  10,665  9,869  796  1,709 14.8% 46.6%
12 30 ROCK NBC  6,539  5,406  4,875  531  1,664 25.4% 31.9%
13 THE UNIT CBS  11,248  10,172  9,683  489  1,565 13.9% 31.2%
14 WITHOUT A TRACE CBS  14,293  13,178  12,780  398  1,513 10.6% 26.3%
15 UGLY BETTY ABC  8,422  7,549  7,003  546  1,419 16.8% 38.5%
16 MY NAME IS EARL NBC  6,401  5,620  5,076  544  1,325 20.7% 41.1%
17 Law And Order NBC  11,162  10,289  9,853  436  1,309 11.7% 33.3%
18 Biggest Loser 7 NBC  12,463  11,942  11,178  764  1,285 10.3% 59.5%
19 90210 CW  3,469  2,817  2,254  563  1,215 35.0% 46.3%
20 LIPSTICK JUNGLE NBC  4,981  4,160  3,776  384  1,205 24.2% 31.9%

The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs)

Greatest % Of DVR Viewing for Broadcast TV Shows, January 5-11, 2009:

 


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  Live+7 DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 90210 CW  3,469  2,817  2,254  563  1,215 35.0% 46.3%
2 GREY'S ANATOMY ABC  16,710  13,944  12,110  1,834  4,600 27.5% 39.9%
3 Gossip Girl CW  3,423  2,964  2,535  429  888 25.9% 48.3%
4 30 ROCK NBC  6,539  5,406  4,875  531  1,664 25.4% 31.9%
5 PRIVILEGED CW  2,078  1,685  1,565  120  513 24.7% 23.4%
6 LIPSTICK JUNGLE NBC  4,981  4,160  3,776  384  1,205 24.2% 31.9%
7 One Tree Hill CW  3,059  2,656  2,353  303  706 23.1% 42.9%
8 24 FOX  13,878  12,625  10,994  1,631  2,884 20.8% 56.6%
9 MY NAME IS EARL NBC  6,401  5,620  5,076  544  1,325 20.7% 41.1%
10 E.R. NBC  8,747  7,358  6,957  401  1,790 20.5% 22.4%
11 Desperate Housewives ABC  15,339  13,795  12,232  1,563  3,107 20.3% 50.3%
12 Private Practice ABC  10,354  9,045  8,385  660  1,969 19.0% 33.5%
13 BROTHERS & SISTERS ABC  10,112  8,986  8,356  630  1,756 17.4% 35.9%
14 UGLY BETTY ABC  8,422  7,549  7,003  546  1,419 16.8% 38.5%
15 SCRUBS-TU 9PM ABC  7,239  6,762  6,040  722  1,199 16.6% 60.2%
16 NUMB3RS CBS  11,546  10,168  9,769  399  1,777 15.4% 22.5%
17 SCRUBS-TU 9:30PM ABC  7,125  6,631  6,033  598  1,092 15.3% 54.8%
18 GAME, THE CW  1,523  1,365  1,291  74  232 15.2% 31.9%
19 Law And Order:SVU NBC  12,133  10,894  10,320  574  1,813 14.9% 31.7%
20 GHOST WHISPERER CBS  11,578  10,665  9,869  796  1,709 14.8% 46.6%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

Live+7 DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

 % of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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