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NBC Nightly News wins inauguration week

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January 27th, 2009

via NBC press release:

ANOTHER HUGE WIN FOR "NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" DRAWING MORE THAN 10 MILLION TOTAL VIEWERS FOR THE WEEK

"NIGHTLY NEWS" BEATS THE COMPETITION AND REACHES NEARLY 11 MILLION VIEWERS ON INAUGURATION DAY

NEW YORK - January 27, 2009 - More than 10 million viewers turned to "NBC Nightly News with Brian Williams" last week as history was made with the inauguration of President Barack Obama. According to Nielsen Media Research data, "Nightly News" was the most-watched network evening newscast, winning the week of January 19 - 25, 2009. Drawing 10.125 million viewers, "Nightly" led ABC "World News'" 9.168 million by +957K, and beat CBS "Evening News'" (the only newscast to drop in viewers from last week's 7.445) 7.092 million by +3.033 million viewers. Season-to-date, "Nightly" leads "World News" by +598,000 viewers.

"Nightly" has won for 15 consecutive weeks in total viewers, and for nine straight weeks in A25-54. "Nightly" has delivered over nine million total viewers for each of the last twelve weeks, and more than ten million viewers for the past two weeks.

On Inauguration Day "Nightly" delivered 10.937 million viewers, beating "World News" by +190,000 viewers, it also delivered a 3.4 rating in A25-54, the best single day delivery since August 30, 2005.

Among the key demographic adults 25-54, "Nightly News" posted a 2.7 rating, ahead of ABC's 2.5 rating, CBS followed with a 1.9 rating. Nightly led World News by +288,000 A25-54 viewers for the week. Season-to-date, "Nightly" leads World News by +207,000 A25-54 viewers.

In homes, "Nightly News" also was far ahead of the pack with a 6.6 rating and a 12 share. In second place ABC drew a 6.1/11, and CBS posted a 4.7/9.

On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 4.8 million online streams for the week ending January 24, 2009.

Bob Epstein is the executive producer of "NBC Nightly News with Brian Williams." Aurelia Grayson is the senior broadcast producer.

NBC News' home on the internet is www.msnbc.com. For more news and information about "Nightly News," go to www.nightly.msnbc.com.

 
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