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Updated:Obama inauguration, WWE RAW and Burn Notice lead weekly cable viewing

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January 27th, 2009

Inauguration fascination swept the nation, and various coverage dominated this week's cable top twenty as SpongeBob finally met his match in president Obama. But do not underestimate the power of the WWE Raw which still managed to grab the fourth and eleventh spots on the list. The Monday 10pm airing averaged almost 6.2 million.

Burn Notice returned with series best numbers (5.2 million) and was the most-watched scripted program on cable, coming in number twelve. USA's Monk also made the top twenty with almost five million viewers. Our friends at NICK's Back at the Barnyard rounded out the top twenty with 4.45 million.

I've included a bunch of shows not in the top twenty this week. Please note that while those shows are sorted by the number of viewers, they are NOT ranked.

The thing that probably most impressed me was probably how well the Miss America pageant did on TLC (3.536 million) but if I had checked out the numbers from last year when it also ran on TLC and had 3.63 million, I wouldn't have been surprised. The thing that made me scratch my head the most was Damages which only averaged 761,000 in its initial airing, though a rerun of the Wednesday airing on Sunday night at 11pm drew an additional 473,000.

Is it just me, or is the self-indulgence of the producers of Battlestar Galactica showing up in the ratings? The second episode of the final batch of ten was down about 400,000 from the premiere last week to 1.7 million. While I've seen a fair bit of critical raving about the episode, my sentiment was "WTF you only have NINE episodes left, and you're spending it on this?!" In fairness, I've more or less felt that way since the middle of season two, and despite my whining, I will watch until the bitter end.  Update January 30:  Credit where credit is due, the episode that aired Friday January 30 was much better!

Update: I meant to add it to the table below, but forgot, but the Screen Actors Guild Awards on Sunday night averaged 2.5 million between 8p-10p on TBS.

The Screen Actors Guild Awards averaged 2.833 million million on TNT between 8pm-10:06pm on Sunday night. According to our data, a simulcast on TBS averaged 2.54 million.

Update two: I can't believe I forgot the Moonlight debut on SciFi (as BSG's lead-in, no less). But I did. Sorry. It did 1.166 million on Friday night between 9p-10p.

Full top twenty most-watched cable show for the week ending January 25, 2009:

Rank Shows NET DAY Time Viewers Live+SD (000)
1 OBAMA INAUG OATH/SPEECH CNN Tue 12:05P-12:27P 8,602
2 SR/INAUGURATION OF OBAMA CNN Tue 12:00P-12:38P 7,796
3 SR/INAUGURATION OF OBAMA CNN Tue 11:00A-12:00P 6,733
4 WWE ENTERTAINMENT USA Mon 10:00P-11:19P 6,165
5 SR/INAUGURATION OF OBAMA CNN Tue 01:00P-02:00P 6,003
6 SITUATION ROOM CNN Tue 05:00P-06:00P 5,726
7 SITUATION ROOM CNN Tue 06:00P-07:00P 5,677
8 OBAMA INAUGURAL ADDRESS FOXN Tue 12:07P-12:28P 5,571
9 INAUGURATION 2009 FOXN Tue 12:00P-12:07P 5,290
10 SR/INAUGURATION OF OBAMA CNN Tue 03:00P-04:00P 5,272
11 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 5,178
12 BURN NOTICE USA Thu 10:00P-11:00P 5,124
13 ANDERSON COOPER 360 CNN Tue 09:00P-10:00P 5,092
14 SITUATION ROOM CNN Tue 04:00P-05:00P 5,061
15 SR/INAUGURATION OF OBAMA CNN Tue 02:00P-03:00P 5,012
16 MONK USA Fri 09:00P-10:00P 4,969
17 INAUGURATION 2009 FOXN Tue 12:28P-01:00P 4,952
18 NCIS USA Mon 07:00P-08:00P 4,793
19 SpongeBob NICK Sat 12:00P-12:30P 4,569
20 BARNYARD NICK Mon 08:00P-09:00P 4,451
Other Shows
NCIS USA Wed 07:00P-08:00P 3,920
SECRET LIFE/AMERICAN TEEN FAM Mon 08:00P-09:00P 3,911
Psych USA Fri 10:00P-11:00P 3,831
PRAYERS FOR BOBBY LIFE Sat 09:00P-11:00P 3,780
iCarly NICK Sat 01:00P-01:30P 3,725
SUITE LIFE ON DECK DSNY Fri 08:00P-08:30P 3,709
CAVALIERS/LAKERS TNT Mon 10:39P-01:12A 3,654
ON BOARD NGC Sun 08:00P-09:00P 3,593
MISS AMERICA 2009 TLC Sat 08:00P-10:02P 3,536
KIDS INAUGURAL:WE ARE THE DSNY Mon 08:00P-09:35P 3,389
ANOTHER CINDERELLA STY EN FAM Sat 07:00P-09:00P 3,270
VERY DUGGAR WEDDING, A TLC Sun 09:00P-10:00P 3,242
MEET THE BROWNS TBSC Wed 10:30P-11:00P 3,025
PENGUINS MADAGASCAR SP NAN Mon 09:45P-10:00P 2,959
TOP CHEF BRAV Wed 10:00P-11:15P 2,844
LEVERAGE TNT Tue 10:00P-11:00P 2,830
KATT WILLIAMS: ITS PIMPIN CMDY Sun 10:00P-11:30P 2,802
REEL TO REAL HIST Sat 08:00P-11:00P 2,687
FAIRLY ODD PARENTS NICK Sat 08:30A-09:00A 2,612
POWERPUFF GIRLS MARATHON TOON Mon 07:30P-08:00P 2,447
GHOST HUNTERS INTERNATL SCIF Wed 09:00P-10:00P 2,378
STAR WARS: CLONE WARS TOON Fri 09:00P-09:30P 2,168
AMERICAS BEST DANCE CREW MTV Thu 10:00P-11:00P 2,138
REAL WORLD XXI MTV Wed 10:00P-11:00P 1,875
CLEMSON/NORTH CAROLINA ESPN Wed 09:13P-11:09P 1,868
CITY, THE MTV Mon 10:00P-10:30P 1,857
ECW SCIF Tue 09:00P-10:00P 1,827
DINERS, DRIVE INS & DIVES FOOD Sun 03:30P-04:00P 1,725
BATTLSTR GALACTICA (ORIG) SCIF Fri 10:00P-11:00P 1,717
BATMAN: BRAVE & The Bold TOON Sat 10:30A-11:00A 1,701
BATMAN: BRAVE & The Bold TOON Fri 8:00P-8:30P 1,641
PARDON THE INTERRUPTION ESPN Mon 05:30P-06:00P 1,505
NARUTO TOON Sat 9:30P-10:00P 1,505
KYLE XY FAM Mon 09:00P-10:00P 1,426
MOONLIGHT SCIF Fri 09:00P-10:00P 1,166
MAVERICKS/PISTONS ESPN Fri 07:00P-09:34P 1,041
INVASION SCIF Fri 8:00P-9:00P 830
DAMAGES FX Wed 10:00P-11:01P 761
AFRO SAMURAI SPIKE Sun 10:00P-12:00A 710
Premium Cable Sunday Shows via James Hibberd's live feed
BIG LOVE HBO Sun 1.4 mil
UNITED STATES OF TARA SHO Sun 830,000
FLIGHT OF THE CONCHORDS HBO Sun 500,000
THE L WORD SHO Sun 761,000

Nielsen Ratings Data: ©2009 The Nielsen Company. All Rights Reserved

 
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