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blurbs on Fox and CW Thursday night Nielsen Ratings

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January 30th, 2009

from FOX:

A special Thursday American Idol opened a great night with a 9.2/25 among Adults 18-49, winning its hour in Adults 18-49, Total Viewers and all key demos. In fact, American Idol outperformed the combined 4-net (ABC, CBS, NBC, CW) competition by +46% among Adults 18-49 (9.2 vs. 6.3), +47% among Adults 18-34 (7.8 vs. 5.3), +94% among Teens (7.0 vs. 3.6) and +15% in Total Viewers (24.3 vs. 21.2 Mil.) Last night’s American Idol also outperformed all four of last season’s Thursday telecasts in Adults 18-34 and Teens.

American Idol also posted the highest-rated Thursday entertainment telecast of the season on any network among Adults 18-49, Adults 18-34 (tied with Grey’s Anatomy premiere on 9/25/08), Teens and Total Viewers. Finally, AMERICAN IDOL outperformed FOX’s prior season average in the 8p hour by +318% among Adults 18-49 (9.2/25 vs. 2.2/6), +290% among Adults 18-34 (7.8/23 vs. 2.0/7), +483% among Teens (7.0/23 vs. 1.2/4) and +298% in Total Viewers (24.3 vs. 6.1 Mil.)

At 9p, the season premiere of HELL’S KITCHEN performed very well with a 4.9/12 among Adults 18-49. This is FOX’s highest rated Thursday night season premiere in over nine years in Adults 18-49 and Total Viewers (both since Greed on 11/11/99). HELL’S KITCHEN also posted its highest delivery in eight months among Adults 18-49, Adults 18-34, Teens and Total Viewers (all since 5/20/08). HELL’S KITCHEN ranked No. 2 in the hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens. In fact, in the Thu 9p time period, HELL’S KITCHEN is the first FOX program to beat an original CSI among Adults 18-34. Finally, HELL’S KITCHEN outperformed FOX’s prior season average in the 9p hour by +96% among Adults 18-49 (4.9/12 vs. 2.5/6), +105% among Adults 18-34 (4.5/12 vs. 2.2/6), +150% among Teens (3.5/11 vs. 1.4/5) and +59% in Total Viewers (11.1 vs. 7.0 Mil.)

From The CW:

Against an AMERICAN IDOL special, The CW had one of its best Thursdays of the season. The 1.5/4 in women 18-34 tied for the best Thursday of the season and the 1.7/4 in adults 18-49 tied for our second best. The 3.9 million total viewers was the best since 10/30/08.

Strong performance from Supernatural, delivering its best women 18-34 (1.7/4) of the season, and second best total viewers (3.6 million), adults 18-34 (1.5/4) and adults 18-49 (1.6/4), behind only its September premiere.

 
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