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Pittsburgh NBC affiliate WPXI pushes post Super Bowl airing of The Office to midnight

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January 30th, 2009

From broadcastingcable.com

Cox's NBC affiliate WPXI Pittsburgh will delay a special hour-long The Office to allow for extra post-game coverage of the hometown Steelers. NBC's quirky comedy is scheduled on the network at 10:30 p.m. Sunday, but VP/General Manager Ray Carter says local viewers would rather see Ben Roethlisberger and Troy Polamalu than fellow Pennsylvanians Michael Scott and Dwight Schrute. So WPXI will air it at midnight.

"There's no other story in Pittsburgh that will generate this sort of interest," says Carter, who adds that the game's result will affect the length of the local post-game coverage. "This is the best compromise we can make."

 
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