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Thursday Ratings: Hell's Kitchen is Back, Private Practice Plunges

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January 30th, 2009

Scoreboard FOX CBS ABC NBC Uni CW
Total Viewers (million) 17.672 13.936 5.723 4.673 4.642 3.876
Rating/Share: Adults 18-49 7.1/18 3.5/9 1.8/5 1.9/5 1.9/5 1.7/4
Rating/Share: Adults 18-34 6.3/18 2.3/7 1.6/5 1.8/5 2.1/6 1.5/4

Fox's Hell's Kitchen returned to the line up on Thursday, and while it slipped from its season premiere last year, along with American Idol, Fox had plenty to lay a beat down on the competition for the night.

A Thursday appearance of American Idol overwhelmed the repeat competition at 8pm, grabbing more than half the English language broadcast audience and adult demos for the hour. The CW's Smallville was up down a tick in each demo from last week.

The season premiere of Hell's Kitchen at 9pm was down about 1.5 million viewers from its season premiere last year and 0.7 rating points in the 18-49 demo, but it was up against different competition (more on CBS with CSI, less on ABC with a Grey's repeat), so it's hard to make a guess at the long term levels. Update: And as alert commenter Joseph points out, it was by far the earliest season premiere for the show. Last year's April 1 premiere being the next earliest. For a Thursday season premiere, Fox tells us it was the network's best showing in nine years. CSI with Lawrence Fishburne won the viewer and adults 18-49 demo title for the hour, but it had only repeat Grey's competition. The CW's Supernatural was up gaining half a million viewers and several demo ticks from last week.

Without a fresh Grey's Anatomy lead-in, Private Practice plunged at 10pm. Losing the adults 18-49 demo to Eleventh Hour, and taking the adults 18-34 demo with a weak 2.6 rating.

Update: I typically don't comment on rerun numbers, but the fact that a new Burn Notice on USA, NBC's corporate teammate, tallied a 2.0 ratings for adults 18-49 and 5.38 million viewers compared to a 1.7 and 4.53 million for a rerun of E.R. is noteworthy.

Here are some additional details about the night from FOX and The CW.

For comparison here are last Thursday's fast affiliate results.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 FOX American Idol 24.266 9.3/25 8.0/23
CBS Criminal Minds (Repeat) 9.025 2.0/5 1.5/4
UNI Cuidado con el Ángel 4.836 1.9/5 2.3/7
NBC My Name Is Earl (Repeat) 4.835 1.8/5 1.4/4
CW Smallville 4.178 1.7/5 1.5/4
ABC Ugly Betty (Repeat) 3.967 1.0/3 0.9/3
8:30 NBC Kath & Kim (Repeat) 3.286 1.4/4 1.3/4
9:00 CBS CSI 20.081 5.4/13 3.5/9
FOX Hell's Kitchen (Premiere) 11.077 4.9/12 4.6/12
NBC The Office (Repeat) 5.798 2.7/7 2.8/8
ABC Grey's Anatomy (Repeat) 5.537 1.7/4 1.4/4
UNI Fuego en la Sangre 5.508 2.2/5 2.6/7
CW Supernatural 3.575 1.6/4 1.5/4
9:30 NBC 30 Rock (Repeat) 5.041 2.2/5 2.2/6
10:00 CBS Eleventh Hour 12.703 3.2/8 1.9/6
ABC Private Practice 7.665 2.8/7 2.6/7
NBC E.R. (Repeat) 4.538 1.7/4 1.4/4
UNI Rosa de Guadalupe 3.583 1.5/4 1.6/5

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(102) Comments - Add Yours!

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  1. Fin

    Bill ur mixed Private Practise and Eleventh hour on the networks. :)

  2. While I know Grey’s repeats horribly, I still can’t believe it can’t even break 2.0 in the demo. Even a repeat of 30 Rock beat it!

  3. Thanks Fin. Fixed.

  4. S.

    Private Practice still did better than the last episodes without a lead-in, I was expecting 6.5M,and 2.4 tops in the demo.

  5. Raphaela

    Good numbers for HKitchen, I hope that GA will be down next week.

  6. Vader

    What an idiotic move by ABC, way to leave Private Practice on its own. What moron thought that would work? They just shot themselves in the foot with that move…

    Nice to see CSI will do well even without Grissom.

  7. half hourly info for Hell’s Kitchen:

    9-9:30p: 11.862M, 5.1/13
    9:30-10p: 10.292M, 4.7/12

  8. Raphaela

    Bill , which is the order do you thing that will be next week at 9 PM ? I think CSI wins but GA will down and HK will be third.

  9. mswood

    Best Spring performance of Supernatural since the 2006/2007 season.

  10. nbc lover

    smallville was up in each demo i think

  11. cool

    I think Private Practice was only .6 in 18-49 from EH (who had a 20 MILLION LEAD IN) and still beat EH in 18-34. Stupid move by ABC but clearly the biggest loser was EH, with retetion below the 50% of CSI.

  12. nbc lover, indeed it was, I was mixed up. Fixed.

  13. idizzle

    Vader, I’ve been told (when asking this same question before) that ABC needed to get some PP episodes out of the way in order for the x-over eps later on to sync up as PP apparently was ahead in production.

    For as bad as Grey’s repeats, what’s up with Ugly Betty? It might have been equally as profitable to air those much maligned last Pushing Daisies episodes. They could have hardly done worse.

    CSI doesn’t seem in any hurry to make that post-Grissom drop people predicted.

  14. JT

    I agree with you Vader. ABC is stupid for airing a new PP after a repeat of Grey’s. Just when PP was showing signs of life, too. They are really stupid…always shooting themselves in the foot.

    However, ABC is even dumber for not realizing that they need to produce more episodes for serialized dramas Grey’s and DH. It would be one thing if the repeats could muster up 9 to 10 million viewers, but the ratings for the reruns are pitiful.

    They should be producing 30 episodes per season. It may cost more, but it would stop the ratings from plunging on these two shows. Either do that or put them on a 6 to 9 week hiatus sometime during the season. The repeats are useless.

  15. Grey’s Anatomy got beat by The Office in total viewers and 30 Rock in the demo?! Ouch. ABC doesn’t repeat well at all. Ugly Betty was worse, a repeat of Kath and Kim beat UB in the demo!

    This time last year, 30 Rock was getting those numbers on an original episode.

    Private Practice didn’t tank completely on its own, but there’s no way that show can anchor a night like ABC had hoped for originally.

  16. For as bad as Grey’s repeats, what’s up with Ugly Betty? It might have been equally as profitable to air those much maligned last Pushing Daisies episodes. They could have hardly done worse.

    Good point. While I know they wouldn’t do this, if ABC really did want to air those eps of PD and DSM like they claim, it looks like airing them in place of UG and GA repeats wouldn’t hurt them very much.

  17. Oh also CSI is still rolling with Fishburne. Sure GA had 1/3 it’s usual audience with repeats but it was still a strong showing for CSI.

    Agreed, ABC should air those PD and DSM episodes instead. They’d do better than UB repeats.

  18. goldy

    i don’t know why people watch Boring crime drama’s like CSI

    sure the Writing and Acting is top notch

    but after a while it just gets too Repetative and Boring

  19. Paul

    good performance from Private Practice… but a little strange abc airs a new episode when all the rest is on repeat mode!

  20. Private Practice is plunging because it’s been really bad lately. Sloppy writing, boring plotlines and nameless guest stars. If I see one more “pregnant lady in distress” storyline on that show I’m going to scream. (FYI, I only watch because I recap. But it’s getting really painful to sit through)

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