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Burn, baby, burn! Burn Notice helps USA beat NBC

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January 31st, 2009

USA Network's Burn Notice bested the NBC broadcast mother ship on Thursday night, when a new episode of Burn Notice on USA bested a repeat of ER on NBC according to TVWeek.com:

USA officials weren't certain whether this was the first time a USA show beat NBC, the once-dominant broadcaster, in prime time, but it appeared unlikely it ever happened on a Thursday night at 10 p.m., long home to many of NBC's strongest series.

"Burn Notice" registered its highest ever audience among adults 18 to 49, registering a 2.0 rating. It was up 6% from last week, when the show returned with new episodes. In total viewers it rose 5% to 5.38 million viewers, compared with 4.53 million for "ER" (1.7 in 18-49).

My enjoyment of Burn Notice is fairly well documented, but the numbers so far for the second half of season two have been very impressive. Like many, I've been wondering out loud since last summer why NBC just doesn't stick Burn Notice on the broadcast network (NBC Universal also owns USA Network on cable). Reports like this will probably make the chorus singing that tune even louder, but a part of me is glad NBC hasn't done it since I fear it would somehow screw up the show!

 
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