Update: what a difference a day sometimes makes!
While no record was broken, Super Bowl XLIII drew an average of 95.4 million viewers making it the #2 Super Bowl of all time.
Earlier, I posted the Super Bowl fast affiliate ratings by the half hour. Keep in mind that these fast affiliate ratings are approximate and subject to substantial revision. These numbers ARE NOT time zone adjusted.
|
Hour |
Show |
|
A18-49 |
A18-34 |
|||
|
|
|
|
Rtg |
Shr |
Rtg |
Shr P2+ |
|
|
7:00P |
(CARDS&STLRS) |
|
35.3 |
73 |
32.5 |
73 |
96,536 |
|
7:30P |
(CARDS&STLRS) |
|
34.3 |
70 |
31.5 |
70 |
93,454 |
|
8:00P |
(CARDS&STLRS) |
|
31.7 |
63 |
28.9 |
63 |
85,964 |
|
8:30P |
(CARDS&STLRS) |
|
33.7 |
65 |
31.5 |
65 |
89,741 |
|
9:00P |
(CARDS&STLRS) |
|
32.3 |
62 |
30.4 |
62 |
84,959 |
|
9:30P |
(CARDS&STLRS) |
|
32.5 |
62 |
30.4 |
62 |
84,271 |
|
10:00P |
(CARD&STLR)/PST GM |
|
26.6 |
55 |
25.2 |
56 |
66,441 |
|
10:30P |
PST GM/OFFICE 2/1 |
|
13.3 |
33 |
14.4 |
37 |
29,689 |
FOX’s Super Bowl night last year (Giant vs. Patriots followed by a special House), delivered a 31.4/62 in the Fast Nationals before rising to a 34.8/68 in the Finals.
So much for my prediction of an average of 93 million viewers. (Update: The final results were even better) You can see the detailed ratings from past Super Bowls here.
You can comment on the ads (including the 3D ads) from last nights game here. My favorite was Alec Baldwin's ad for Hulu.com.
Not only were some ads during the Super Bowl in 3D, but tonight's Chuck on NBC is in 3D as well. Time is running out to get your glasses, but this post may very well help you in finding a last minute supply.
After the Super Bowl, I predicted that NBC's The Office would average 25 million viewers. Update: The Office averaged 22.0 million viewers in the fast affiliate ratings, but that is before the Pittsburgh viewing is subtracted from the total. We will have the final numbers tomorrow. Although the numbers above are subject to significant revision, it seems unlikely to have made that number with only 29 million in a mixed 10:30 half hour it may have made that number. You can see the ratings of past "shows after the Super Bowl" here.
I’m shocked it did that well considering everyone was thinking the Steelers would win in a blowout.
Last year wasn’t the last half hour one of the biggest? I’m surprised it wasn’t again this year.
How much of 10:30 is The Office and how much the post game show? Right now it looks like it did much better than my prediction (22 mil) but it’s hard to guess. Plus, the viewers from Pittsburgh will be taken out in the finals, and I’m sure a lot more of them stuck around for the post game show than anywhere else in the country. (Though the market isn’t big enough to make a huge difference.)
Idk why there was a big drop off cuz it was a good game all the way till the end
Juju: the final half-hour is 10 minutes post game (After the trophy ceremony) 20 minutes Office, so I THINK that, if the 10 minutes averaged 50 million, then the 20 minutes of The Office would be just under 20 million, which is where I had it pegged back when Bill made his previous post. Hopefully we’ll have more complete numbers later in the day, since Nielsen is usually more than willing to sort out this live programming madness.
Yeah pretty good numbers. I was excpecting it to do around 85 million and the bost game to do 60 million so it did about 6 million better on each of my predictions.
also the office rating did very well
I think that Chuck might break the top 20 for next week also becasue it has a lot of advertisment but after that i dont thin NBC will have a top show until the summer
I wonder if The Office will beat Grey’s next Thursday? I dont know.
Also, these are not time zone adjusted, are they?
The average form 7-10 pm is 89.154 million. Acording to Bill last year final numbers were higher than the over nights, so I think there’s a good chance the it will clear 92 million.
That 3-D glasses stunt was novel, like 60 years ago. Now its just silly. I remember as a kid when a bunch of movies came out in 3-D in the 80s like JAWS IN 3-DDDDDDDDDDDDDDD !!!!!!!!
What I want to know is when the holodecks on Star Trek will be available. Thats real 3-D viewing!
I wonder how many people watched Throw Mama From The Train? Why does CW keep foisting these horrible movies onto viewers?
Averaging the first six half-hours, we hover around 89.5 million total average. Julia, your viewership prediction looks pretty solid! I’m also very surprised that the last half-hour was not the biggest, considering the way the game ended. Perhaps plenty of people thought “yep, Steelers blowout” as we approached the half, hence a plunge in the P2+ early on? I’ll be curious to see final results.
Steelers were only favored by 6 1/2 points, most people werent expecting a blowout. All season the Steelers won most games by pulling them out at the last minute. Both teams were pretty evenly matched and put on one heck of a show. Originally being from Pittsburgh I had to root for them. The only annoying part was when Dan Rooney mentioned Obama (he has a serious man crush on The Messiah from what I hear).
They are not time zone adjusted Julia, thanks. I added that text to the post.
Looks like a lot of people missed an exciting end to the game… thought the game was really good. Commercials were hurting though. Doritos, ETrade and Cash4Gold were good, but a lot of them were lame.
Clutz, what I find most interesting is that even the last half hour lost viewers, and at that point it was a pretty close game. I wonder how much these numbers will change just by time zone adjusting them.
Jon, I hope The Office breaks 20 mil, otherwise anything I gain by getting the right number for the game goes right out the window after my absolute certainty that The Office would at least do that.
because of the scale, *these* numbers will change a LOT by time zone adjusting them.
The Office was hilarious yesterday, especially the fire drill sequence. The only thing that sucked about the episode was the guest stars. Jessica Alba was in it like 5 seconds and the whole Jack Black movie was so unfunny and a little disturbing.
The Superbowl was one of the best but the NO BOOTH REVIEW for the Kurt Warner fumble on the Cardinals’ last play was absolutely ridiculous. The call could have gone either way and there is no excuse for them not to review the play. It will have been great to see a last second hail-mary with Fitzgerald.
Steelers were favored by 6.5 points? I feel bad for the folks who bet they’d cover the spread, then
One of the best pregame comments came from Dwayne Johnson regarding the Cardinals: NEVER underestimate a team who has been told “you can’t do it.” A lot of people thought a 9-7 season team just wouldn’t cut it. Respect for AZ, but we are now a STEELER NATION!!!!
I wonder when the finals are out, The Office will drop below American Idol
Cool, that’s what my prediction is. NBC will have the #1, #2 and #5 spots this week.
I laughed at the Doritos spots, I also thought the repetetive of Carrer Builders spot (hey Dummy & punching the Koala Bear) was hilarious and funnier every time…How on earth those Budweiser/Horse spots are big with polls is beyond me – I thought last years Superbowl was more exciting but the game last night came in a good second…I was hoping for the Cardinals to pull out the win – it was overall a fun game – I had a good time last night and in today’s world that’s a good thing!