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Super Bowl XLIII Draws 95.4 98.7 Million Viewers, #21 Super Bowl Ever

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February 2nd, 2009

Update: what a difference a day sometimes makes!

While no record was broken, Super Bowl XLIII drew an average of 95.4 million viewers making it the #2 Super Bowl of all time.

Earlier, I posted the Super Bowl fast affiliate ratings by the half hour. Keep in mind that these fast affiliate ratings are approximate and subject to substantial revision. These numbers ARE NOT time zone adjusted.

Hour

Show

A18-49

A18-34

Rtg

Shr

Rtg

Shr P2+

7:00P

(CARDS&STLRS)

35.3

73

32.5

73

96,536

7:30P

(CARDS&STLRS)

34.3

70

31.5

70

93,454

8:00P

(CARDS&STLRS)

31.7

63

28.9

63

85,964

8:30P

(CARDS&STLRS)

33.7

65

31.5

65

89,741

9:00P

(CARDS&STLRS)

32.3

62

30.4

62

84,959

9:30P

(CARDS&STLRS)

32.5

62

30.4

62

84,271

10:00P

(CARD&STLR)/PST GM

26.6

55

25.2

56

66,441

10:30P

PST GM/OFFICE 2/1

13.3

33

14.4

37

29,689

FOX’s Super Bowl night last year (Giant vs. Patriots followed by a special House), delivered a 31.4/62 in the Fast Nationals before rising to a 34.8/68 in the Finals.

So much for my prediction of an average of 93 million viewers. (Update: The final results were even better) You can see the detailed ratings from past Super Bowls here.

You can comment on the ads (including the 3D ads) from last nights game here. My favorite was Alec Baldwin's ad for Hulu.com.

Not only were some ads during the Super Bowl in 3D, but tonight's Chuck on NBC is in 3D as well. Time is running out to get your glasses, but this post may very well help you in finding a last minute supply.

After the Super Bowl, I predicted that NBC's The Office would average 25 million viewers. Update: The Office averaged 22.0 million viewers in the fast affiliate ratings, but that is before the Pittsburgh viewing is subtracted from the total. We will have the final numbers tomorrow. Although the numbers above are subject to significant revision, it seems unlikely to have made that number with only 29 million in a mixed 10:30 half hour it may have made that number. You can see the ratings of past "shows after the Super Bowl" here.

 
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