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Sunday Ratings: Surprise! Everybody Watched NBC

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Written By

February 2nd, 2009

Scoreboard NBC CBS ABC Uni FOX CW
Total Viewers (million) 78.882 4.620 4.139 3.025 2.513 .674
rating/Share: Adults 18-49 30.3/61 0.8/2 1.5/3 1.3/2 1.0/2 0.2/1
Rating/Share: Adults 18-34 28.7/61 0.5/1 1.1/2 1.4/3 1.2/3 0.1/0

Not that anyone really cares about ratings other than Super Bowl XLIII and maybe The Office last night, but we strive for completeness, so you can survey the ratings leftovers after the Steelers and Cardinals scooped up most everyone else.

Remember that these fast affiliate numbers for NBC shows are approximate and are subject to revision in the final numbers. For more information on fast affiliate ratings see below.

It will be interesting to see the final numbers for The Office and see how well it did vs. other "after the Super Bowl" shows. That 29.6 million number below is not an indication of the full hour's average for the show. We will look for a press release from NBC today. Here it is, The Office averaged 22.0 million viewers.

You can see the half hourly breakdown of the fast affiliate numbers for NBC here.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 NBC Super Bowl XLIII 94.995 35.2 72 32.7 72
  ABC America's Funniest Home Videos (repeat) 3.919 1.1 2 0.7 2
  CBS CBS Reports: The Road to the White House 3.072 0.4 1 0.2 0
  UNI Hora Pico 2.506 1.0 2 1.1 2
  FOX Are You Smarter Than A Fifth Grader? (repeat) 1.621 0.4 1 0.3 1
  CW Jericho (repeat) 0.631 0.2 0 0.2 0
               
8:00 NBC Super Bowl XLIII 87.853 33.0 64 30.9 64
  CBS Cold Case (repeat) 4.718 0.7 1 0.5 1
  ABC Wipeout (repeat) 4.145 1.4 3 1.1 2
  UNI Ladron Que Roba A Ladron 3.656 1.5 3 1.7 4
  FOX Simpsons (repeat) 2.546 1.1 2 1.3 3
  CW Throw Momma From The Train (movie) 0.697 0.2 0 0.1 0
               
8:30 FOX American Dad (repeat) 2.278 1.0 2 1.3 3
               
9:00 NBC Super Bowl XLIII 84.615 32.7 62 31.1 62
  CBS The Unit (repeat) 3.889 0.7 1 0.4 1
  UNI Ladrón Que Roba A Ladrón 3.806 1.7 3 1.9 4
  FOX Family Guy (repeat) 3.728 1.7 3 2.0 4
  ABC Wipeout (repeat) 3.675 1.4 3 1.1 2
  CW Throw Momma From The Train (movie) 0.696 0.2 0 0.1 0
               
9:30 FOX American Dad (repeat) 3.284 1.5 3 1.8 4
               
10:00 NBC Super Bowl XLIII: Post Game 66.441 26.6 55 25.2 56
  CBS The Mentalist (repeat) 6.803 1.3 3 0.8 2
  ABC Wipeout Bowl I: Cheerleaders v. Couch Potatoes 4.819 2.0 4 1.7 4
  UNI Quién Tiene la Razón? 2.135 0.9 2 0.8 2
               
10:30 NBC Post Game/The Office 29.689 13.3 33 14.4 37

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast. For more information see Numbers 101.

 
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