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Tuesday's American Idol Has Most DVR Viewers, Privileged Has Greatest Share Of Viewing By DVR

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February 2nd, 2009

For the week of January 12-18, Fox's American Idol returned to unsurprisingly lead our list of most DVR viewers. Idol had the two largest audiences via DVR viewing with 4.873 million viewers via DVRs on Tuesday and 4.603 million on Wednesday.

ABC's Grey's Anatomy was third with a DVR viewing audience of 4.218 million. Rounding out the top ten for the largest DVR audiences were Desperate Housewives, CSI, Office, 24, Two and a Half Men, NCIS and Criminal Minds.

With most networks airing new episodes high levels of DVR viewing were back, as Privileged had the highest share of it's overall viewing by DVR with 33.9% of all viewing by DVR. CW shows were prominent, with 5 in the top 10 and 7 in the top 20 including a regularly scheduled same week rerun of 90210. In my memory that's the first time a same week rerun placed in the top 20 for % of DVR viewing.

Rounding out the top 10 for highest share of total audience viewing via DVR viewing were 90210, Office, Grey's Anatomy, Gossip Girl, 30 Rock, Smallville, Supernatural, 24 and Desperate Housewives.

Those of you interested in DVR viewing numbers might enjoy Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, January 12-18, 2009:


Rank Programs Net Persons Live+7 (000s) Persons Live+SD (000s) Persons Live (000s) Same Day DVR Viewers (000s) Live+7 DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol-TUESDAY FOX 32,363 30,448 27,490 2,958 4,873 15.1% 60.7%
2 American Idol-WEDNESDAY FOX 32,251 30,343 27,648 2,695 4,603 14.3% 58.5%
3 GREY'S ANATOMY ABC 15,728 13,178 11,510 1,668 4,218 26.8% 39.5%
4 Desperate Housewives ABC 14,819 13,085 11,543 1,542 3,276 22.1% 47.1%
5 CSI CBS 26,368 24,257 23,136 1,121 3,232 12.3% 34.7%
6 OFFICE NBC 10,120 8,538 6,959 1,579 3,161 31.2% 50.0%
7 24 FOX 13,678 12,343 10,569 1,774 3,109 22.7% 57.1%
8 Two and a Half Men CBS 18,711 17,143 16,101 1,042 2,610 13.9% 39.9%
9 NCIS CBS 19,988 18,621 17,408 1,213 2,580 12.9% 47.0%
10 Criminal Minds CBS 15,322 13,814 12,743 1,071 2,579 16.8% 41.5%
11 Mentalist, THE CBS 19,602 18,077 17,031 1,046 2,571 13.1% 40.7%
12 Private Practice ABC 9,840 8,540 7,885 655 1,955 19.9% 33.5%
13 30 ROCK NBC 7,835 6,659 5,894 765 1,941 24.8% 39.4%
14 Law And Order:SVU NBC 11,324 9,835 9,384 451 1,940 17.1% 23.2%
15 Big Bang Theory, THE CBS 12,572 11,817 10,739 1,078 1,833 14.6% 58.8%
16 CSI: MIAMI CBS 17,237 15,864 15,461 403 1,776 10.3% 22.7%
17 BROTHERS & SISTERS ABC 9,834 8,790 8,078 712 1,756 17.9% 40.5%
18 How I Met Your Mother CBS 12,568 11,798 10,815 983 1,753 13.9% 56.1%
19 GHOST WHISPERER CBS 11,454 10,609 9,738 871 1,716 15.0% 50.8%

The largest DVR audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows at any time on their digital video recorders (DVRs)

Greatest % Of DVR Viewing for Broadcast TV Shows, January 12-18, 2009:


Rank Programs Net Persons Live+7 (000s) Persons Live+SD (000s) Persons Live (000s) Same Day DVR Viewers (000s) Live+7 DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 PRIVILEGED CW 1,570 1,130 1,038 92 532 33.9% 17.3%
2 90210 CW 2,782 2,183 1,851 332 931 33.5% 35.7%
3 OFFICE NBC 10,120 8,538 6,959 1,579 3,161 31.2% 50.0%
4 GREY'S ANATOMY ABC 15,728 13,178 11,510 1,668 4,218 26.8% 39.5%
5 Gossip Girl CW 3,323 2,860 2,474 386 849 25.5% 45.5%
6 30 ROCK NBC 7,835 6,659 5,894 765 1,941 24.8% 39.4%
7 Smallville CW 4,892 4,309 3,743 566 1,149 23.5% 49.3%
8 Supernatural CW 3,617 3,021 2,786 235 831 23.0% 28.3%
9 24 FOX 13,678 12,343 10,569 1,774 3,109 22.7% 57.1%
10 Desperate Housewives ABC 14,819 13,085 11,543 1,542 3,276 22.1% 47.1%
11 SCRUBS-TU 9:30PM ABC 4,973 4,352 3,882 470 1,091 21.9% 43.1%
12 One Tree Hill-MON CW 3,485 3,057 2,728 329 757 21.7% 43.5%
13 SCRUBS-TU 9PM ABC 5,188 4,636 4,067 569 1,121 21.6% 50.8%
14 Private Practice ABC 9,840 8,540 7,885 655 1,955 19.9% 33.5%
15 FRIDAY NIGHT LIGHTS NBC 5,110 4,541 4,127 414 983 19.2% 42.1%
16 E.R. NBC 8,173 6,995 6,608 387 1,565 19.1% 24.7%
17 BROTHERS & SISTERS ABC 9,834 8,790 8,078 712 1,756 17.9% 40.5%
18 Law And Order:SVU NBC 11,324 9,835 9,384 451 1,940 17.1% 23.2%
19 Criminal Minds CBS 15,322 13,814 12,743 1,071 2,579 16.8% 41.5%
20 90210-ENC CW 771 674 643 31 128 16.6% 24.2%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

Live+7 DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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