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Monday Ratings: Super Bowl promotions don't help NBC's ratings woes

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February 3rd, 2009

Scoreboard CBS FOX ABC NBC Uni CW
Total Viewers (million) 13.27 13.02 9.60 8.44 4.66 2.43
rating/Share: Adults 18-49 4.3/10 4.6/11 3.7/9 3.3/8 1.9/5 1.2/3
Rating/Share: Adults 18-34 3.1/8 3.9/10 3.7/9 2.9/7 2.1/5 1.7/4

All the Super Bowl promotion did not help NBC's Monday night lineup much. Despite heavy promotion the night before, NBC was the fourth place network both overall and among the 18-49 and 18-34 age demographics. That has to be disappointing. CBS won the night in total viewers and FOX took the age demos.

While there was some 3D effect for Chuck in terms of the ratings - Chuck seems to have scored its best numbers of the year with 8.35 million and a 3.0/7 (rating/share) among 18-49 year olds. But it was not enough to make a meaningful dent when it came to competing with House (14.75 million and 5.5/13), The Big Bang Theory (10.89 million and a 4.1/10) and How I Met Your Mother (10.18 million and a 4.2/10).

House seems to be hitting Gossip Girl (2.27 million and a 1.1/3) hardest of all. Here's what FOX had to say about the ratings for House's 100th episode:

On Monday at 8p, the 100th episode of HOUSE opened with a 5.5/13 among Adults 18-49 and won the hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and virtually all key demos. In fact, HOUSE outperformed its nearest competition in the hour by +31% among Adults 18-49 (5.5/13 vs. 4.2/10 for CBS' Big Bang Theory and How I Met Your Mother), +26% among Adults 18-34 (4.9/13 vs. 3.9/10 for ABC's The Bachelor) and +40% in Total Viewers (14.7 vs. 10.5 Mil for both ABC and CBS). HOUSE was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens, outperforming originals of ABC's The Bachelor and True Beauty, CBS' Big Bang Theory, How I Met Your Mother, Two & A Half Men, Worst Week and CSI: Miami, NBC's Chuck, Heroes and the season premiere of Medium and CW's Gossip Girl and One Tree Hill.

All of the NBC Super Bowl promotion seemingly did better for Chuck (at least a teeny tiny bit) than Heroes (8.45 million and a 3.9/9) or Medium (8.53 million and a 2.9/7).

The unheralded story here is probably how well The Bachelor is doing. Check it out.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 FOX House 14.75 5.5/13 4.9/13
CBS The Big Bang Theory 10.89 4.1/10 3.0/8
ABC The Bachelor 10.52 3.9/10 3.9/10
NBC Chuck 8.35 3.0/7 2.6/7
CW Gossip Girl 2.27 1.1/3 1.6/4
8:30 CBS How I Met Your Mother 10.18 4.2/10 3.4/9
9:00 CBS Two and a Half Men 16.52 5.5/12 3.5/8
ABC The Bachelor 11.46 4.3/10 4.4/11
FOX 24 11.28 3.7/8 3.0/8
NBC Heroes 8.45 3.9/9 4.1/10
CW One Tree Hill 2.60 1.3/3 1.8/4
9:30 CBS Worst Week 10.04 3.1/7 2.1/5
10:00 CBS CSI: Miami 15.99 4.4/11 3.3/9
NBC Medium 8.53 2.9/7 2.1/6
ABC True Beauty 6.82 3.0/8 2.8/8

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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