Prime-time Broadcast Ad Prices Fall 15% in Q4

Categories: TV Advertising

Written By

February 3rd, 2009

From TVWeek:

Unit costs for prime-time commercials on network television dropped 15% in the fourth quarter, a media buyer said.

The average spot cost $122,133 according to media agency TargetCast tcm. That finding was based on an analysis of data from SQAD Inc.’s NetCosts system, which gets pricing information from participating client invoices.

[...]

The price of a spot on CBS fell 22%; spots on NBC dropped 13%; ABC ads were 10% lower and Fox’s unit prices declined 6%, according to the analysis.

 
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