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Tuesday Ratings: American Idol, Fringe Boosted By CBS Repeats

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February 4th, 2009

Scoreboard FOX CBS NBC ABC Uni CW
Total Viewers (million) 19.661 13.800 10.436 5.436 4.638 2.065
Rating/Share: Adults 18-49 7.6/18 2.9/7 3.9/10 2.0/5 1.9/5 1.0/3
Rating/Share: Adults 18-34 6.5/17 1.7/5 3.4/9 1.8/5 2.0/5 1.4/4

No surprise that Fox swept Tuesday night while notching nice upticks for American Idol and Fringe against only repeat competition from CBS. Those CBS repeats performed impressively, as usual, good enough for second place in viewers and third place in adults 18-49. NBC finished a solid second in the age demos. ABC Tuesday's woes continued. As badly as it did last week, it sunk even further this week, into a tangle with Univision for 4th and 5th places.

Of course American Idol dominated its hour, and was up across the board from last week vs. an NCIS repeat. The early hour of Biggest Loser also got a boost, picking up a couple demo ticks in each group. ABC's Homeland Security USA was stable from the week earlier. 90210 was up a few demo ticks from its last new episode on January 13 (which was against the Idol season premiere).

The story at 9 was Fringe sweeping the age demos and viewers vs. Biggest Loser (vs. last week) and showing increases against only repeat Mentalist competition. Scrubs didn't benefit from the lack of CBS competition, slipping across the board vs. last week. Privileged was also up vs. it's last new episode which was battered by the Idol season premiere. Update: I should note that it is typical that Idol runs a few minutes into the Fringe timeslot and boosts Fringe's numbers in these fast affiliate ratings. I'm not sure if that happened last night or not. If it did, it will be corrected in the final numbers that we post next Tuesday.

It does amaze me that a Without A Trace repeat performed almost identically to last weeks new episode. Perhaps CBS viewers can't tell the difference. Update: The original source I used had Without a Trace marked incorrectly as a repeat, it was a new episode, and those exact same perceptive CBS viewers from last week watched it this week! Law & Order: SVU was up a tick in each demo from its last new episode. Primetime: What Would You Do? was down slightly from last week.

Full details:


Time Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 FOX American Idol 26.279 10.0 25 8.7 24
CBS NCIS (repeat) 14.358 2.9 7 1.8 5
NBC Biggest Loser 8.924 3.3 8 2.9 8
ABC Homeland Security USA 5.678 1.6 4 1.2 3
UNI Cuidado con el Ángel 4.817 1.9 5 2.0 6
CW 90210 2.436 1.3 3 1.8 5
9:00 CBS The Mentalist (Repeat) 15.002 3.1 7 1.8 4
FOX Fringe 13.043 5.1 12 4.4 11
NBC Biggest Loser 12.065 4.8 12 4.1 11
UNI Fuego en la Sangre 5.367 2.2 5 2.5 6
ABC Scrubs 4.904 2.1 5 2.1 6
CW Privileged 1.694 0.8 2 1.1 3
9:30 ABC Scrubs 4.696 2.2 5 2.3 6
10:00 CBS Without a Trace 12.041 2.7 7 1.6 4
NBC Law & Order: SVU 10.319 3.7 10 3.1 9
ABC Primetime:What Would You Do? 5.831 2.3 6 2.0 6
UNI Aqui y Ahora 3.731 1.5 4 1.5 4

Shows are sorted by viewers in each time slot. Demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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