“Nightline” Outperforms “Letterman” In Total Viewers And Ties Him Among Adults 25-54

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

February 5th, 2009

via ABC press release:

Nightline” Continues Growth Trend -- Increases 23%

In Total Viewers First Quarter To Date

 

Nightline” GROWS SEASON TO DATE, YEAR TO YEAR & 1st QUARTER TO DATE

 

Nightline” Outperforms “Letterman” In Total Viewers

And Ties Him Among Adults 25-54

 

Nightline” CUTS A25-54 GAPS WITH “LENO” BY 47% YEAR TO DATE

 

ABC News’ “Nightline” continues to grow season to date, quarter to date and year to year, according to Nielsen Media Research for the week of January 26, 2009. Among Total Viewers, “Nightline” posted 3.96 million, increasing 23% first quarter to date, while both “Letterman” (-8%) and “Leno” (-1%) declined. The late night program also increased a significant 18% compared to the same week last year.

 

Among the key Adults 25-54 demographic, "Nightline" posted 1.72 million, increasing 12% first quarter to date, while “Letterman” dropped -13% and “Leno” declined -5%. “Nightline” also grew 2% compared to the same week last year, while “Letterman” declined -7%.

 

Season to date, “Nightline” increased 13% among total viewers and 5% among Adults 25-54.

 

“Nightline” continues to close the A25-54 and total viewing gaps with NBC’s “Leno.” Among Adults 25-54, “Nightline” shrank the gap by 47% year to date, and among total viewers by 39%.

 

Additionally, “Nightline” outperformed CBS’ “Late Show with David Letterman” among Total Viewers and tied CBS among Adults 25-54.

 

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

 

(Week of January 26, 2009)   

 

                          TOTAL VIEWERS         A25-54 (000)/ Rtg 

ABC “Nightline”             3,960,000            1,720,000/ 1.4

CBS “Late Show”             3,900,000            1,720,000/ 1.4

NBC “Tonight”               5,210,000            2,250,000/ 1.8

Source: NTI 

 
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