ABC Finishes No. 2 to Fox on Wednesday in Adults 18-49

Categories: Network TV Press Releases

Written By

February 5th, 2009

via ABC press release:

ABC Finishes No. 2 to Fox on Wednesday in Adults 18-49,

Leading NBC and CBS Tied in Third Place by 47% in the Key Demo

 

ABC’s Wednesday Results Jump Year to Year by Nearly 1 Million Viewers and by 12%

 

“Lost” Catapults Over its Lead-in to Rank No. 1 in the 9pm Hour with

Adults 18-49 and Adults 18-34, Opposite Fox’s “Idol”-Fueled “Lie To Me

 

For the 3rd Straight Week, “Lost” is Wednesday’s Top Scripted Show

In Adults 18-49 and Marks its 2nd Consecutive Week in Adults 18-34

 

 “Life on Mars” is Up from its Week-Ago Premiere in Adults 18-34 and Generates ABC’s Top Men 18-34 Number in the Slot with Series Programming This Season

 

 

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday in Adults 18-49 (2.8/7) to an “American Idol”-driven Fox, besting NBC and CBS in a third-place tie by 47% (1.9/5).

    

·       ABC’s Wednesday results were up from the same night last year (2/6/08) by nearly 1 million viewers (7.3 million vs. 6.4 million) and by 12% in Adults 18-49 (2.8/7 vs. 2.5/6)

 

“Lost” (9:00-10:00 p.m.)

Continuing to exhibit its appointment-television status, “Lost” catapulted from its lead-in by 6.2 million viewers and by 176% in young adults to hold the No. 1 position in the 9 o’clock hour among Adults 18-49 (tied w/ “Lie To Me”) and register as Wednesday’s No. 1 scripted TV show for the 3rd straight week in the key young adult sales demo.  In addition Lost” overcame Fox’s “Idol” lead-in coming into the hour, beating Fox’s “Lie To Me” by 13% in Adults 18-34 (4.4/12 vs. 3.9/11) and ranking as the night’s highest-rated scripted series in the demo for the 2nd consecutive week.

 

·Week to week “Lost” retained nearly all of its Total Viewers (98% - 11.0 million vs. 11.2 million) and Adults 18-49 (96% - 4.7/12 vs. 4.9/12), while growing from the prior week in both Women 18-34 (4.8/12 vs. 4.4/11) and Women 18-49 (5.1/12 vs. 5.0/11). 

 

“Life on Mars” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Life on Mars” ranked No. 2 among Adults 18-49 and delivered the No. 1 position in the time slot with Adults 18-34 (1.9/6) and Women 18-34 (2.1/7).  

 

·“Life on Mars” was up from its week-earlier time period premiere by 36% in Adults 18-34 (1.9/6 vs. 1.4/4).  Among Men 18-34 (1.6/5), “Life on Mars” delivered its highest rating since its October series debut (10/9/08), while producing ABC’s best number this season in the time slot with regularly scheduled series programming.

 

·“Life on Mars” improved the time period for ABC over the same night last year with original series programming in Total Viewers (6.0 million vs. 5.2 million) and Adults 18-49 (2.1/6 vs. 2.0/5)

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source:  Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/4/09.   

 
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