via ABC press release:
Fringe Ratings Report: ABC Daytime Programming
Week of January 26, 2009
ABC Remains Daytime’s No. 1 Network in Women 18-49
This Week Stands as “The View’s” Most-Watched Week in Total Viewers
in 12 Weeks, and in 9 Weeks in Women 18-34 and Women 18-49
For the Third Straight Week, “The View” is Daytime’s No. 3 Program in Total Viewers, and Ranks a High No. 2 in Women 18-34 and Women 18-49
For the First Time in Nearly Two Years, “The View” Delivers
More Than One Million Women 18-49 Each Day
As “General Hospital’s” Tragic Bio-Toxin Crisis Continues,
The Drama Garners its Largest Total Viewer Audience in 9 Months
and Hits 5-Month High Levels in Women 18-49
A Top 5 Program in Daytime, “All My Children” Registers Strong Double-Digit Percent Week-to-Week Increases in Key Women 18-34 and Women 18-49
ABC is Home to 3 of Daytime’s Top 5 Programs in Women 18-49
with “The View,” “General Hospital” and “All My Children”
ABC Daytime
· For the second straight week, ABC was Daytime’s No. 1 network in Women 18-49 (1.4 rating/938,000 – tied on rating).
· This week stood as “The View’s” most-watched week in Total Viewers since the week of the Presidential Election (4.67 million, week of 11/3/08), and posted its best Women 18-34 (406,000) and Women 18-49 (1.06 million) delivery in nine weeks – since week of 11/24/08. Also impressive, for the first time in almost two years (since week of 4/30/07), “The View” delivered more than one million key Women 18-49 viewers each day: Monday 1.06 million; Tuesday 1.03 million; Wednesday 1.13 million; Thursday 1.04 million; Friday 1.03 million.
· For the fourth week running, “The View” ranked as Daytime’s No. 3 program in Total Viewers (4.67 million), and a high ranking No. 2 in Women 18-34 (1.2 rating/406,000) and Women 18-49 (1.6 rating/1.03 million – tie).
· As the biotoxin story continues, “General Hospital” produced its largest Total Viewer audience in nine months (3.00 million, since week of 4/21/08), and posted best-in-5-month numbers in Women 18-49 (1.03 million, since week of 9/8/08).
·
· “All My Children” posted strong gains over last week, up by 14% in Women 18-34 (329,000 vs. 288,000) and by 11% in Women 18-49 (855,000 vs. 772,000), placing No. 4 and No. 5, respectively, versus competitive programming.
· ABC delivered 3 of the week’s Top 5 programs in Daytime in key Women 18-49 with “The View” (No. 2T – 1.6 rating/1.06 million), “General Hospital” (No. 2T – 1.6 rating/1.03 million) and “All My Children” (No. 5T – 1.3 rating/855,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of January 26, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.98 million No. 1 NBC 1.4/943,000
No. 2 ABC 3.25 million No. 1 ABC 1.4/938,000
No. 3 NBC 3.05 million No. 3 CBS 1.3/840,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.9/1.23 million
The View ABC 1.6/1.06 million
General Hospital ABC 1.6/1.03 million
Days Of Our Lives NBC 1.4/943,000
All My Children ABC 1.3/855,000
The Bold and the Beautiful CBS 1.3/855,000
Source: NTI, Live + Same Day: Week of 1/26/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)





