ABC Remains Daytime’s No. 1 Network in Women 18-49

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

February 5th, 2009

via ABC press release:

Fringe Ratings Report: ABC Daytime Programming

Week of January 26, 2009


ABC Remains Daytime’s No. 1 Network in Women 18-49


This Week Stands as “The View’s” Most-Watched Week in Total Viewers

in 12 Weeks, and in 9 Weeks in Women 18-34 and Women 18-49


For the Third Straight Week, “The View” is Daytime’s No. 3 Program in Total Viewers, and Ranks a High No. 2 in Women 18-34 and Women 18-49


For the First Time in Nearly Two Years, “The View” Delivers

More Than One Million Women 18-49 Each Day


As “General Hospital’s” Tragic Bio-Toxin Crisis Continues,

The Drama Garners its Largest Total Viewer Audience in 9 Months

and Hits 5-Month High Levels in Women 18-49


A Top 5 Program in Daytime, “All My Children” Registers Strong Double-Digit Percent Week-to-Week Increases in Key Women 18-34 and Women 18-49


ABC is Home to 3 of Daytime’s Top 5 Programs in Women 18-49

with “The View,” “General Hospital” and “All My Children”


ABC Daytime


·       For the second straight week, ABC was Daytime’s No. 1 network in Women 18-49 (1.4 rating/938,000 – tied on rating).


·       This week stood as “The View’s” most-watched week in Total Viewers since the week of the Presidential Election (4.67 million, week of 11/3/08), and posted its best Women 18-34 (406,000) and Women 18-49 (1.06 million) delivery in nine weeks – since week of 11/24/08.  Also impressive, for the first time in almost two years (since week of 4/30/07), “The View” delivered more than one million key Women 18-49 viewers each day: Monday 1.06 million; Tuesday 1.03 million; Wednesday 1.13 million; Thursday 1.04 million; Friday 1.03 million.


·       For the fourth week running, “The View” ranked as Daytime’s No. 3 program in Total Viewers (4.67 million), and a high ranking No. 2 in Women 18-34 (1.2 rating/406,000) and Women 18-49 (1.6 rating/1.03 million – tie).


·       As the biotoxin story continues, “General Hospital” produced its largest Total Viewer audience in nine months (3.00 million, since week of 4/21/08), and posted best-in-5-month numbers in Women 18-49 (1.03 million, since week of 9/8/08).



·       “All My Children” posted strong gains over last week, up by 14% in Women 18-34 (329,000 vs. 288,000) and by 11% in Women 18-49 (855,000 vs. 772,000), placing No. 4 and No. 5, respectively, versus competitive programming.


·       ABC delivered 3 of the week’s Top 5 programs in Daytime in key Women 18-49 with “The View” (No. 2T – 1.6 rating/1.06 million), “General Hospital” (No. 2T – 1.6 rating/1.03 million) and “All My Children” (No. 5T – 1.3 rating/855,000).



Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of January 26, 2009:


Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

                No. 1 CBS    3.98 million        No. 1 NBC    1.4/943,000

                No. 2 ABC    3.25 million        No. 1 ABC    1.4/938,000

                No. 3 NBC    3.05 million        No. 3 CBS    1.3/840,000



Top 5 Daytime Programs in Women 18-49 (rank based on rating)


Program                    Net                 Rtg/000s

The Young & the Restless   CBS              1.9/1.23 million

The View                   ABC              1.6/1.06 million

General Hospital           ABC              1.6/1.03 million

Days of Our Lives          NBC              1.4/943,000

All My Children            ABC              1.3/855,000

The Bold and the Beautiful CBS              1.3/855,000



Source: NTI, Live + Same Day:  Week of 1/26/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

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