CBS's "The Late Late Show With Craig Ferguson" Posts Double Digit Percentage Gains Versus Last Year

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

February 5th, 2009

via CBS press release:

 

"Late Late Show" Up +67% in Adults 18-34 and +20% in Adults 18-49 and Tops "Late Night with Conan O'Brien" in Viewers on Three Nights

 

"Late Late Show" Continues to Narrow the Gap with "Late Night"

 

            CBS's THE LATE Late Show with CRAIG FERGUSON posted double digit percentage increases in viewers and key demographics versus the same week a year ago and topped "Late Night with Conan O'Brien" in viewers on three nights, according to Nielsen live plus same day ratings for the week endingJan. 30.

 

THE LATE Late Show with CRAIG FERGUSON posted a 1.4/05 in households with 1.94m viewers, up +16% in viewers (from 1.66m) compared to the same week last year.  LATE Late Show was up +14% in adults 25-54 (0.8/04 from 0.7/04), +20% in adults 18-49 (0.6/04 from 0.5/03) and +67% in adults 18-34 (0.5/03 from 0.3/02) compared to the same week last year. 

 

LATE LATE SHOW beat "Late Night with Conan O'Brien" in viewers on Monday (1.99m vs. 1.83m). Tuesday (2.27m vs. 2.11m) and Thursday (1.88m vs. 1.72m); in adults 25-54 on Thursday (0.8/04 vs. 0.7/04) and tied on Monday (0.8/05 vs. 0.8/04); and tied in adults 18-49 on Monday (0.7/04, each).    

 

Season-to-date, LATE LATE SHOW is up +8% in households (1.4/05 from 1.3/05), +9% in viewers (1.91m from 1.75m), +14% in adults 25-54 (0.8/04 from 0.7/04) and even in both adults 18-49 (0.6/03) and adults 18-34 (0.4/02) compared to last year.

 

Season-to-date, LATE LATE SHOW has improved its competitive position with "Late Night" in viewers (-60,000 viewers in 2008-09 from -140,000 viewers in 2007-08), adults 25-54 (tied in 2008-09 from -0.1 in 2007-08) and adults 18-34 (-0.3 in 2008-08 from -0.4 in 2007-08). 

 
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