MyNetworkTV changes its model
from James Hibberd:
Despite double-digit ratings growth this season, MyNetworkTV is changing its business model and cutting back on original programming.
MyNet will move to a “programming service model” next fall that includes a two-hour block of NBC Universal “Law & Order: Criminal Intent” repeats.
In a season where most networks are down year-to-year, MyNet showed the most growth of any broadcast network — up 50% among adults 18-49 and edging out the CW during some recent weeks. Still, behind the steep percentages lies a modest overall level of viewership led by the costly “WWE Friday Night SmackDown.”
WWE and the NBC block will be included on MyNet’s new fall schedule, which will be announced soon. — read the rest on The Live Feed.