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Sunday Ratings: Grammy Awards Play CBS To Victory

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February 9th, 2009

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 18.964 10.673 7.136 4.086 2.304 1.148
rating/Share: Adults 18-49 6.5/16 3.5/9 1.8/5 1.9/5 0.9/2 0.4/1
Rating/Share: Adults 18-34 5.7/16 2.9/8 1.2/3 2.5/7 1.1/3 0.5/1

The Grammy Awards along with 60 Minutes swept CBS to victory on Sunday night. ABC brought its standard Sunday line up and finished second across the board, up slightly from the Sunday before the Super Bowl. The end of the Pro Bowl (as usual) delivered a pale imitation of normal NFL game ratings, and the rest of the night for NBC was a calamity. Fox continued the strange practice of mixing new and repeat shows among its animated block, add to that the dead weight of Hole in the Wall, and Fox was fortunate to finish 3rd in the demos for the night.

With an interview of the "Hero of the Hudson" pilot, 60 Minutes delivered good numbers without a football lead in. America's Funniest Home Videos was up a tick in the 18-49 demo from its Sunday before the Super Bowl. We don't yet have the full numbers for the Pro Bowl, but we'll post them on the site when we do. Note that because of the live Pro Bowl, NBC's fast affiliate results for the night, particularly those for 7-8pm are subject to significant revision, see below for more information.

While the Grammy Awards ratings are in long term decline, their average viewership of 19.05 million on Sunday night was about 11% higher than the final number of 17.18 million from last season. They dominated every one of their half hours last night.

Update: Of course CBS PR is boasting about the Grammy Awards ratings, but they were just a relatively typical, and minor, uptick in the downward trend in the show's ratings.

Under Grammy competition, Extreme Makeover: Home Edition was down a few ticks in the 18-49 demo from it's last pre-Super Bowl outing.

Desperate Housewives and Brothers & Sisters were comparable to their recent regular performances, while the NBC two part movie XIII delivered strikingly awful demo ratings.
Although not entirely comparable, you can compare the ratings from the Sunday before the Super Bowl here.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 CBS 60 Minutes 16,043 2.8 8 1.5 5
NBC NFL Pro Bowl 8,818 3.1 9 2.4 8
ABC America's Funniest Home Videos 8,609 2.5 8 2.2 7
UNI Hora Pico 2,298 1.0 3 1.2 4
FOX Hole in the Wall 2,217 0.9 3 1.1 4
CW Jericho (repeat) 651 0.2 1 0.2 1
7:30 CBS 60 Minutes 17,552 3.4 9 1.8 6
ABC America's Funniest Home Videos 9,976 3.0 8 2.5 8
NBC NFL Pro Bowl 9,269 3.2 9 2.4 8
FOX Hole in the Wall 2,642 1.2 3 1.4 4
CW Jericho (repeat) 715 0.2 1 0.1 0
UNI Hora Pico 2,633 1.1 3 1.3 4
8:00 CBS Grammy Awards 19,286 6.9 18 5.8 17
ABC Extreme Makeover: Home Edition 9,891 3.1 8 2.3 7
NBC Dateline NBC 7,000 1.6 4 0.8 2
FOX Simpsons (repeat) 4,823 2.2 6 2.9 8
UNI Don Quijote Cablaga de Nuevo (movie) 2,682 1.1 3 1.4 4
CW Teen Wolf (movie) 1,082 0.4 1 0.4 1
8:30 CBS Grammy Awards 21,014 7.8 19 6.9 19
ABC Extreme Makeover: Home Edition 10,862 3.6 9 2.7 7
NBC Dateline NBC 7,060 1.5 4 0.7 2
FOX King of the Hill 4,750 2.3 5 2.9 8
UNI Don Quijote Cablaga de Nuevo (movie) 2,639 1.1 3 1.3 3
CW Teen Wolf (movie) 1,352 0.6 1 0.7 2
9:00 CBS Grammy Awards 21,325 8.2 19 7.6 19
ABC Desperate Housewives 13,667 4.9 11 4.3 11
NBC XIII (part 1) 6,495 1.3 3 0.8 2
FOX Family Guy (repeat) 5,526 2.8 6 3.7 9
UNI Don Quijote Cablaga de Nuevo (movie) 2,448 1.0 2 1.1 3
CW Teen Wolf (movie) 1,542 0.6 1 0.8 2
9:30 CBS Grammy Awards 20,412 8.2 18 7.8 19
ABC Desperate Housewives 13,723 4.9 11 4.2 10
NBC XIII (part 1) 6,089 1.3 3 0.8 2
FOX American Dad 4,560 2.3 5 2.8 7
UNI Don Quijote Cablaga de Nuevo (movie) 2,232 0.8 2 1.1 3
CW Teen Wolf (movie) 1,549 0.6 1 0.8 2
10:00 CBS Grammy Awards 18,489 7.4 18 7.1 18
ABC Brothers & Sisters 9,762 3.3 8 2.8 7
NBC XIII (part 1) 6,193 1.3 3 0.8 2
UNI Don Quijote Cablaga de Nuevo (movie) 1,887 0.7 2 0.9 2
10:30 CBS Grammy Awards 17,595 7.1 18 6.9 19
ABC Brothers & Sisters 8,895 2.9 8 2.3 6
NBC XIII 6,166 1.3 3 0.8 2
UNI Hora Pico 1,610 0.7 2 0.8 2

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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