Site Logo

'

Sunday Ratings: Grammy Awards Play CBS To Victory

Categories: '

Written By

February 9th, 2009

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 18.964 10.673 7.136 4.086 2.304 1.148
Rating/Share: Adults 18-49 6.5/16 3.5/9 1.8/5 1.9/5 0.9/2 0.4/1
Rating/Share: Adults 18-34 5.7/16 2.9/8 1.2/3 2.5/7 1.1/3 0.5/1

The Grammy Awards along with 60 Minutes swept CBS to victory on Sunday night. ABC brought its standard Sunday line up and finished second across the board, up slightly from the Sunday before the Super Bowl. The end of the Pro Bowl (as usual) delivered a pale imitation of normal NFL game ratings, and the rest of the night for NBC was a calamity. Fox continued the strange practice of mixing new and repeat shows among its animated block, add to that the dead weight of Hole in the Wall, and Fox was fortunate to finish 3rd in the demos for the night.

With an interview of the "Hero of the Hudson" pilot, 60 Minutes delivered good numbers without a football lead in. America's Funniest Home Videos was up a tick in the 18-49 demo from its Sunday before the Super Bowl. We don't yet have the full numbers for the Pro Bowl, but we'll post them on the site when we do. Note that because of the live Pro Bowl, NBC's fast affiliate results for the night, particularly those for 7-8pm are subject to significant revision, see below for more information.

While the Grammy Awards ratings are in long term decline, their average viewership of 19.05 million on Sunday night was about 11% higher than the final number of 17.18 million from last season. They dominated every one of their half hours last night.

Update: Of course CBS PR is boasting about the Grammy Awards ratings, but they were just a relatively typical, and minor, uptick in the downward trend in the show's ratings.

Under Grammy competition, Extreme Makeover: Home Edition was down a few ticks in the 18-49 demo from it's last pre-Super Bowl outing.

Desperate Housewives and Brothers & Sisters were comparable to their recent regular performances, while the NBC two part movie XIII delivered strikingly awful demo ratings.
Although not entirely comparable, you can compare the ratings from the Sunday before the Super Bowl here.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 CBS 60 Minutes 16,043 2.8 8 1.5 5
NBC NFL Pro Bowl 8,818 3.1 9 2.4 8
ABC America's Funniest Home Videos 8,609 2.5 8 2.2 7
UNI Hora Pico 2,298 1.0 3 1.2 4
FOX Hole in the Wall 2,217 0.9 3 1.1 4
CW Jericho (repeat) 651 0.2 1 0.2 1
7:30 CBS 60 Minutes 17,552 3.4 9 1.8 6
ABC America's Funniest Home Videos 9,976 3.0 8 2.5 8
NBC NFL Pro Bowl 9,269 3.2 9 2.4 8
FOX Hole in the Wall 2,642 1.2 3 1.4 4
CW Jericho (repeat) 715 0.2 1 0.1 0
UNI Hora Pico 2,633 1.1 3 1.3 4
8:00 CBS Grammy Awards 19,286 6.9 18 5.8 17
ABC Extreme Makeover: Home Edition 9,891 3.1 8 2.3 7
NBC Dateline NBC 7,000 1.6 4 0.8 2
FOX Simpsons (repeat) 4,823 2.2 6 2.9 8
UNI Don Quijote Cablaga de Nuevo (movie) 2,682 1.1 3 1.4 4
CW Teen Wolf (movie) 1,082 0.4 1 0.4 1
8:30 CBS Grammy Awards 21,014 7.8 19 6.9 19
ABC Extreme Makeover: Home Edition 10,862 3.6 9 2.7 7
NBC Dateline NBC 7,060 1.5 4 0.7 2
FOX King of the Hill 4,750 2.3 5 2.9 8
UNI Don Quijote Cablaga de Nuevo (movie) 2,639 1.1 3 1.3 3
CW Teen Wolf (movie) 1,352 0.6 1 0.7 2
9:00 CBS Grammy Awards 21,325 8.2 19 7.6 19
ABC Desperate Housewives 13,667 4.9 11 4.3 11
NBC XIII (part 1) 6,495 1.3 3 0.8 2
FOX Family Guy (repeat) 5,526 2.8 6 3.7 9
UNI Don Quijote Cablaga de Nuevo (movie) 2,448 1.0 2 1.1 3
CW Teen Wolf (movie) 1,542 0.6 1 0.8 2
9:30 CBS Grammy Awards 20,412 8.2 18 7.8 19
ABC Desperate Housewives 13,723 4.9 11 4.2 10
NBC XIII (part 1) 6,089 1.3 3 0.8 2
FOX American Dad 4,560 2.3 5 2.8 7
UNI Don Quijote Cablaga de Nuevo (movie) 2,232 0.8 2 1.1 3
CW Teen Wolf (movie) 1,549 0.6 1 0.8 2
10:00 CBS Grammy Awards 18,489 7.4 18 7.1 18
ABC Brothers & Sisters 9,762 3.3 8 2.8 7
NBC XIII (part 1) 6,193 1.3 3 0.8 2
UNI Don Quijote Cablaga de Nuevo (movie) 1,887 0.7 2 0.9 2
10:30 CBS Grammy Awards 17,595 7.1 18 6.9 19
ABC Brothers & Sisters 8,895 2.9 8 2.3 6
NBC XIII 6,166 1.3 3 0.8 2
UNI Hora Pico 1,610 0.7 2 0.8 2

-
Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(82) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. TomSD

    Why ABC insists burnig new DH and B&S episodes against playoff games and award shows?

  2. Reg

    Is it just me or has Brothers and Sisters been slipping quite a bit this year even with a lead in like Desparate Housewives? Might be time for ABC to look for another companion show?

  3. Average Joe

    Why does CW keep airing stale old Jericho reruns? The ratings are pathetic. And seem even worse when TEEN “WOOF”, a 25 year old cheesy Michael J Fox vehicle doubles up Jericho’s numbers. Whats next? ZAPPED! ?

    XIII? Gee, that really bombed. Sounded like a rip off of Dollhouse meets Bourne. Superbowl XIII probably would have gotten better ratings as it was great game. Steelers 35 – Dallas 31.

  4. Fin

    ABC are rtards, no DH got only a 4.9demo: last year it got like 6-7, even 8′s

  5. Reg, B&S is down, but I wouldn’t call it “quite a bit”. B&S averaged 5.033 million 18-49 viewers last season and is averaging 4.677 million this season through Feb 1. Down about 7%. That’s a pretty good relative performance, ABC as a whole is down 10%.

  6. cool

    Wow with America’s Funniest Home Videos.

  7. Sam

    Wow, i’m kind of surprised the Grammys are up. That’s an all around victory for them. Maybe the Chris Brown/Rihanna scandal that broke beforehand helped.

    I agree that ABC has been burning way too many ‘Desperate Housewives’ episodes against Award Shows like the Grammys, the Golden Globes, and play off games. The show has been suffering greatly as of late. Why ABC? Even ‘Private Practice’ came close to beating your flagship show because of your stupid decisions. Usually ‘Desperate Housewives’ is their #1 scripted drama, but as of late it hasn’t. I hope things get back to normal for the show next week.

  8. Sam

    Also you can see a direct link between how Grammy viewers dropped off from 9:30 to 10:00 and Desperate Housewives viewership increased at the same time. For every million viewers the Grammmys had, Housewives would’ve had 100,000 of them. This easily tells me had the Grammys not aired against Housewives, the show would’ve had about 15 million viewers.

  9. josh

    Like everyone else has said… HOW STUPID ARE ABC!!! why would they show NEW episodes agains awards/sports!

  10. R.G.

    DH is OVER RATED – burn DH burn….hahahahahahahahaha

  11. josh f

    no its a good show ( DH) and its not reaching its full potential when its against all the award shows etc :(

    it needs to be thought again!!!!!!!!!!

  12. To everyone chattering about ABC’s new episodes on last night: Funniest Home Videos did better than average! The Pro Bowl is the weakest of all NFL competition, and it was the end of the game for god sakes. As for DH and B&S, they were about average compared to their past performances this season. Why was that a terrible outcome? I don’t think it was a bad decision at all.

    Unlike Fox’s practice of mixing new and old animated shows. That is a bit puzzling to me, but perhaps they have analysis to back that up. I’m to lazy to run those numbers myself!

  13. jay

    Methinks ABC has commitments to sponsors and can’t keep running reruns week after week. No guts no glory. If you can’t take the heat, etc. They went head to head against a so-so awards show and got their butts kicked. By the way, I watched DH some for the first time in months and liked what I saw. Why sweat it? With 18-35 women it is gold-plated. It’s not going anywhere soon.

  14. Eddie

    Wow, Desperate Housewives, second in the demo behind the Grammys, not bad. I don’t think you can judge Desperate Housewives potential really until March when there is a string of brand new episodes because of sweeps and little specials and award shows.

  15. Jeff G

    I am also surprised by the success of the Grammys. Kudos to CBS for hanging with them. A Good ratings evening for them.

  16. jay, how can you say ABC got their butts kicked? The shows against the Grammys were close to their season averages!

  17. Average Joe

    Why is Hole in the Wall still on? America needs this show like another Hole in their Head.

  18. Unknown

    Why did FOX air a new American Dad? Why is FOX messing up Sunday night <_<

  19. Ant

    Erm wasnt The Mentalist on last night?

  20. TomSD

    ^^The Futon Critic listed a new episode of The Mentalist.

© 2009 TVbytheNumbers, all rights reserved. Zap2it Partner