Life On Mars Continues to Sink Towards Cancellation
Life on Mars results continue to fall, and its fate continues to look more and more bleak. Ugly Betty is maintaining its position. Its future is likely dependent on how ABC’s new spring shows do.
This is a breakdown of ABC scripted shows and their renewal and cancellation prospects. Here are the others:
Our Renew / Cancel index predicts potential renewal for *next* season: Cancelled/Not Returning, Not Likely To Be Renewed, or Renewal Likely for 2009-10.
|PROGRAM||Net||STD 18-49 (LIVE+SD) (000)||Network Avg. STD 18-49||Renew/ Cancel index||Status|
|ACCORDING TO JIM-TU 9:30P||ABC||2,183||3,530||0.62||final season|
|ACCORDING TO JIM-TU 9PM||ABC||2,460||3,530||0.70||final season|
|DIRTY SEXY MONEY||ABC||2,549||3,530||0.72||cancelled|
|LIFE ON MARS||ABC||3,427||3,530||0.97|
|BROTHERS & SISTERS||ABC||4,635||3,530||1.31|
According to Jim: After 8 seasons, and recent horrible ratings, but presumably great sydication profits, ABC’s According to Jim looks like its prime-time run is coming to an end this season as one of the stars says the stage has been bulldozed. That seems pretty final to me.
The Renew/Cancel Index is a show’s Season To Date adults 18-49 viewership divided by its networks Season to Date average 18-49 viewership.
How did we come up with our Index? We found that last season, the future of a show was nearly directly related to its adults 18-49 average viewers divided by its networks 18-49 average viewers. Many other factors may matter, but they all seemed to boil down to that one number. Because American Idol so skewed Fox’s 18-49 average, and would make nearly all Fox shows fall into the “cancel” range, for Fox, I used the last STD 18-49 average *before* Idol. Last season, if a show had better than 92% of its network’s average 18-49 viewership (0.92 in our index) it was pretty safe, below that level it was in danger.
Remember that plenty can change before the end of the season, particularly for the shows with indexes between 0.80 and last season’s renewal line of 0.92. The list is presented in a (and has to be, since I cannot predict future ratings) “what would happen if the season ended today” mode. Could the renewal line be 0.86 this season? Possibly. It might also be 0.95. Might it be 0.70? No chance.
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved. All viewership numbers are Live+SD.