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Monday Ratings: Obama press conference averages 36.9 million on broadcast nets

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February 10th, 2009

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 12.48 11.08 8.53 8.21 4.26 1.52
Rating/Share: Adults 18-49 3.8/9 3.7/9 3.1/8 2.8/7 1.7/4 0.7/2
Rating/Share: Adults 18-34 2.7/7 3.5/9 2.6/7 2.3/6 1.7/5 0.9/2

President Obama's press conference averaged 36.94 million across the four major broadcast networks, with ABC grabbing the most overall viewers with 11.49 million. But CBS won the night in terms of overall viewers and viewers 18-49 years old, with ABC capturing the 18-34 year old demo.

Other than Obama, CBS'' Two and a Half Men was the night's most-watched program with 14.88 million. Meanwhile the success of The Big Bang Theory in the 9:30p spot can't spell good news for Worst Week. Unlike Worst Week, TBBT not only retained a good chunk of the overall viewers, it retained almost all of the 18-49 year old viewers and had more 18-34 viewers than Two and a Half Men. Update: The 9:30 airing of TBBT delivered series high viewer numbers.

We could talk about Heroes and 24, but, really we should probably talk about The Bachelor since it is outperforming both of those shows across the board.

Please keep in mind that all the numbers are preliminary and especially with the Obama press conference it's very likely to change since the numbers have not been time zone adjusted.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC President Obama Press Conference 11.49 3.1/8 2.4/7
CBS President Obama Press Conference 9.78 3.0/8 2.4/7
NBC President Obama Press Conference 9.75 3.1/8 2.5/7
FOX President Obama Press Conference 5.92 2.2/6 1.7/5
CW Gossip Girl (R) 1.67 0.8/2 1.0/3
9:00 CBS Two and a Half Men 14.88 4.7/11 3.1/8
ABC The Bachelor 11.68 4.2/10 4.3/11
FOX 24 10.50 3.4/8 3.0/8
NBC Heroes 7.90 3.6/8 3.3/9
CW One Tree Hill (R) 1.37 0.7/2 .9/2
9:30 CBS The Big Bang Theory 13.11 4.6/10 3.2/8
10:00 CBS CSI: Miami 13.67 3.9/10 2.6/7
ABC The Bachelor 10.08 3.8/10 4.0/11
NBC Medium 7.93 2.7/7 1.9/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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