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The original Yo Soy Betty, la Fea returns with beautiful ratings on Telefutura

Categories: '

Written By

February 11th, 2009

via Telefutura/Univision press release:

THE ORIGINAL "YO SOY BETTY, LA FEA" (I AM UGLY BETTY) RETURNS WITH BEAUTIFUL RATINGS ON TELEFUTURA

Nearly One Million Total Viewers 2+ and Over Half a Million Adults 18-49 Tuned-in to Novela's Primetime Premiere



MIAMI, FL, FEBRUARY 11, 2009 - Monday night's much awaited return of the original version of "Yo Soy Betty, La Fea" (I Am Ugly Betty) on TeleFutura delivered impressive ratings for the network, attracting nearly one million Total Viewers 2+ and over half a million Adults 18-49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.

TeleFutura - "Yo Soy Betty, La Fea" Premiere

Monday, February 9, 2009 vs. Prior 4 Mondays

"Yo Soy Betty, La Fea" 2/9/2009 10PM -11PM Premiere

Prior 4 Mondays

TELEFUTURA

TELEFUTURA

DEMO

AA(000)

AA(000)

% Size of Prior Audience

P2+

947

369

257%

A18-34

368

132

279%

A18-49

574

229

251%

M18-34

185

71

261%

M18-49

263

133

198%

F18-34

184

61

302%

F18-49

311

96

324%

P12-34

460

146

315%

"We couldn't be more thrilled that TeleFutura viewers have given 'Betty' such an enthusiastic welcome back," said Bert Medina, senior vice president and operating manager, TeleFutura. "'Betty' is a beautiful addition to our other primetime line-up that continues to build on the success of 'Veredicto Final' and 'Cine de las Estrellas,' offering even more great programming alternatives for our viewers across the U.S."

Additional Highlights

  • "Yo Soy Betty, La Fea" helped TeleFutura deliver its highest Monday 10pm-11pm average thus far for the 2008/2009 Season among all demographics
  • Overall, TeleFutura's primetime block (7pm-11pm ET/PT) saw significant audience growth versus its prior 4 Monday average among all key demographics thanks to "Veredicto Final"(Final Veredict, 7pm), "Cine De Las Estrellas" (Star Theatre, 8pm) and the premiere episode for "Yo Soy Betty, La Fea" (10pm)

TeleFutura Network

Monday 7pm-11pm Average

2/9/2009

Prior 4 Mondays

TELEFUTURA

TELEFUTURA

DEMO

AA(000)

AA(000)

% Size of Prior Audience

P2+

799

581

138%

A18-34

267

168

159%

A18-49

412

301

137%

M18-34

132

92

143%

M18-49

202

163

124%

F18-34

136

76

179%

F18-49

211

138

153%

P12-34

322

190

169%

Local Markets:

  • Among all Adults 18-34 and Women 18-34, "Yo Soy Betty, La Fea" made TeleFutura the #2 and #3 station in the time period (regardless of language) in Los Angeles and Miami, respectively
  • Among Spanish-language television networks, TeleFutura ranked #2 at 10pm with "Yo Soy Betty, La Fea" in Los Angeles, Miami, Phoenix, San Francisco and Sacramento in Adults 18-34, and in Los Angeles, Dallas (tie), Phoenix, San Francisco and Sacramento (tie) among Adults 18-49
  • "Yo Soy Betty, La Fea" premiere increased TeleFutura's time period viewership from Jan'09 by triple-digits among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco, and among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento

Source:  Nielsen Media Research, NTI 02/09/2009 and prior 4 Mondays (01/12/2009-02/02/2009), 10pm-11pm, 7pm-11pm.  Live+SD; Nielsen Station Index, 2/9/09 and 1/8-2/4/09, Live data.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

 
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