Every network brought their A-team last night, and while it was a close race for average viewers, Fox’s American Idol and Fringe still managed to sweep the night. And despite far fewer viewers, NBC’s Biggest Loser lifted the net into a tie with CBS for #2 in the important adults 18-49 demo and past CBS for the 18-34 demo. With that fight at the top, ABC’s interim line up just got pummeled, finishing in a dead heat with Univision. The CW was even worse off. 90210 is not doing well vs. Idol and Privileged has but 2 more episodes before it rides into the sunset.
With everyone in new episodes at 8pm, the results were down for American Idol, Biggest Loser and 90210 from last week, and for NCIS from January 27, but Idol still easily swept the hour, while more than doubling the NCIS demo ratings. Idol had nearly half the English broadcast viewers in each demo for the hour.
There hasn’t been a new Tuesday Mentalist since January 13, but it came back strong, increasing across the board from its last new outing and topping the viewership for the 9pm hour. Even so, it was Biggest Loser winning both demos for the hour. Ben Silverman’s not a total failure! And I can just hear the commenter caveats being composed already, but Fringe was a strong number 2 in both demos for the hour. How can Fox not be happy with that? Note that if Idol ran over (I don’t know if it did), the Fringe fast affiliate numbers will be adjusted down in the final ratings.
The 10pm picture was similar to 9pm, CBS’s Without A Trace was the top viewer draw, but the adult demo viewers were captured by Dateline NBC. ABC’s True Beauty was unwatched.
For comparison, here are last Tuesday’s results.
|Time||Net||Show||Viewers Live+SD (000)||18-49 Rating||18-49 Share||18-34 Rating||18-34 Share|
|NBC||Biggest Loser: Couples||7,349||2.8||8||2.3||7|
|ABC||Be My Valentine Charlie Brown||5,090||1.5||4||1.3||4|
|UNI||Cuidado con el Angel||4,363||1.6||4||1.7||5|
|NBC||Biggest Loser: Couples||7,854||3.1||8||2.6||7|
|ABC||Be My Valentine Charlie Brown||4,664||1.5||4||1.3||4|
|UNI||Cuidado con el Angel||4,399||1.6||4||1.7||5|
|NBC||Biggest Loser: Couples||10,382||4.2||10||3.5||10|
|UNI||Fuego en la Sangre||5,243||2.1||5||2.2||6|
|NBC||Biggest Loser: Couples||11,671||4.7||11||4.0||11|
|UNI||Fuego en la Sangre||5,280||2.2||5||2.3||6|
|10:00||CBS||Without a Trace||14,844||3.5||9||2.5||7|
|UNI||Aqui y Ahora||3,756||1.7||4||1.6||5|
|10:30||CBS||Without a Trace||14,255||3.4||9||2.4||7|
|UNI||Aqui y Ahora||2,751||1.2||3||1.1||3|
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.