| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Total Viewers (million) | 17.486 | 17.394 | 9.973 | 4.352 | 4.299 | 1.950 |
| Rating/Share: Adults 18-49 | 6.7/17 | 3.8/10 | 3.8/10 | 1.7/4 | 1.7/4 | 0.9/2 |
| Rating/Share: Adults 18-34 | 5.6/16 | 2.5/7 | 3.1/9 | 1.7/5 | 1.8/5 | 1.3/4 |
Every network brought their A-team last night, and while it was a close race for average viewers, Fox's American Idol and Fringe still managed to sweep the night. And despite far fewer viewers, NBC's Biggest Loser lifted the net into a tie with CBS for #2 in the important adults 18-49 demo and past CBS for the 18-34 demo. With that fight at the top, ABC's interim line up just got pummeled, finishing in a dead heat with Univision. The CW was even worse off. 90210 is not doing well vs. Idol and Privileged has but 2 more episodes before it rides into the sunset.
With everyone in new episodes at 8pm, the results were down for American Idol, Biggest Loser and 90210 from last week, and for NCIS from January 27, but Idol still easily swept the hour, while more than doubling the NCIS demo ratings. Idol had nearly half the English broadcast viewers in each demo for the hour.
There hasn't been a new Tuesday Mentalist since January 13, but it came back strong, increasing across the board from its last new outing and topping the viewership for the 9pm hour. Even so, it was Biggest Loser winning both demos for the hour. Ben Silverman's not a total failure! And I can just hear the commenter caveats being composed already, but Fringe was a strong number 2 in both demos for the hour. How can Fox not be happy with that? Note that if Idol ran over (I don't know if it did), the Fringe fast affiliate numbers will be adjusted down in the final ratings.
The 10pm picture was similar to 9pm, CBS's Without A Trace was the top viewer draw, but the adult demo viewers were captured by Dateline NBC. ABC's True Beauty was unwatched.
For comparison, here are last Tuesday's results.
Full details:
| Time | Net | Show | Viewers Live+SD (000) | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share |
| 8:00 | FOX | American Idol | 23,067 | 8.6 | 23 | 7.2 | 23 |
| CBS | NCIS | 17,305 | 3.5 | 10 | 2.1 | 7 | |
| NBC | Biggest Loser: Couples | 7,349 | 2.8 | 8 | 2.3 | 7 | |
| ABC | Be My Valentine Charlie Brown | 5,090 | 1.5 | 4 | 1.3 | 4 | |
| UNI | Cuidado con el Angel | 4,363 | 1.6 | 4 | 1.7 | 5 | |
| CW | 90210 | 2,408 | 1.2 | 3 | 1.6 | 5 | |
| 8:30 | FOX | American Idol | 25,955 | 9.5 | 24 | 8.1 | 23 |
| CBS | NCIS | 18,640 | 3.9 | 10 | 2.4 | 7 | |
| NBC | Biggest Loser: Couples | 7,854 | 3.1 | 8 | 2.6 | 7 | |
| ABC | Be My Valentine Charlie Brown | 4,664 | 1.5 | 4 | 1.3 | 4 | |
| UNI | Cuidado con el Angel | 4,399 | 1.6 | 4 | 1.7 | 5 | |
| CW | 90210 | 2,362 | 1.2 | 3 | 1.7 | 5 | |
| 9:00 | CBS | The Mentalist | 19,406 | 4.1 | 10 | 2.6 | 7 |
| FOX | Fringe | 11,867 | 4.8 | 12 | 3.9 | 11 | |
| NBC | Biggest Loser: Couples | 10,382 | 4.2 | 10 | 3.5 | 10 | |
| UNI | Fuego en la Sangre | 5,243 | 2.1 | 5 | 2.2 | 6 | |
| ABC | Scrubs | 4,601 | 2.0 | 5 | 2.2 | 6 | |
| CW | Privileged | 1,598 | 0.7 | 2 | 1.0 | 3 | |
| 9:30 | CBS | The Mentalist | 19,915 | 4.2 | 10 | 2.7 | 7 |
| NBC | Biggest Loser: Couples | 11,671 | 4.7 | 11 | 4.0 | 11 | |
| FOX | Fringe | 9,053 | 3.8 | 9 | 3.0 | 8 | |
| UNI | Fuego en la Sangre | 5,280 | 2.2 | 5 | 2.3 | 6 | |
| ABC | Scrubs | 4,234 | 2.0 | 5 | 2.3 | 6 | |
| CW | Privileged | 1,433 | 0.6 | 1 | 0.8 | 2 | |
| 10:00 | CBS | Without a Trace | 14,844 | 3.5 | 9 | 2.5 | 7 |
| NBC | Dateline NBC | 11,502 | 4.2 | 11 | 3.1 | 9 | |
| UNI | Aqui y Ahora | 3,756 | 1.7 | 4 | 1.6 | 5 | |
| ABC | True Beauty | 3,682 | 1.6 | 4 | 1.5 | 4 | |
| 10:30 | CBS | Without a Trace | 14,255 | 3.4 | 9 | 2.4 | 7 |
| NBC | Dateline NBC | 11,079 | 3.9 | 10 | 2.8 | 8 | |
| ABC | True Beauty | 3,844 | 1.7 | 4 | 1.6 | 5 | |
| UNI | Aqui y Ahora | 2,751 | 1.2 | 3 | 1.1 | 3 |
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Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
I really loved the ending to last night’s Fringe (sure, I kind of saw it coming, but I didn’t expect them to get there in last night’s episode). But Fringe still lost almost 3 million viewers from half hour to half hour and a full 18-49 ratings point.
The Mentalists numbers are impressive and Biggest Loser may now be NBC’s only bright spot.
Ouch, Fringe had a drop from last week episode… Don’t know why, this episode was waaaaaaaaay better. Idol was down a bit to, but Fox keeps dominating the 3 first days of the week.
By the way, do anyone has any idea why Fox genius decided to put another 8 weeks hiatus on Fringe?
I remember ABC doing that to Invasion, hiatus after hiatus… the serie never saw a second season
Sam, perhaps the new Mentalist had something to do with Fringe’s fall? Idol expands to 2 hours for the next 7 weeks. And for Fox, Idol > Fringe.
i know you guys concentrate on the 18-49 but what if the trailer park viewers of nbc have no money to spend? (i’m not attempting to be insulting) Not all 18-49′s are equal. I think just like some viewers have different ages… some have seriously different income levels. that has to come into play somewhere. i picture tuesday night like a fancy dinner party where the nbc folk are loud, obnoxious and dipping their cups into the punch bowl to refill… then the cbs people, a little greyer, formally dressed with expensive jewelry and the fox group have piercings and are listening to their Ipods. Which has the most money to spend? ABC wasn’t able to make it to the party.
I loved last nights newer promos for Terminator / Dollhouse -
“THAT’S TIGHT” says Cameron at the end of the promo – LOL…
…A-W-E-S-O-M-E !!!
I predict 7.0 for SARAH CHRONICLES
8.0 for DOLLHOUSE
Although the young ladies hosting the night … I’m not really sure that will help…but it won’t hurt…
I dunno, Robert, I think Dateline is a bright spot.
Crap, that’s what I though. Will AI still be a lead-in to Fringe when it will come back? Or idol will have ended?
I didn’t know True Beauty was on last night
Fringe’s disappointing but still decent. Damn Mentalist, lol.
Actually The Mentalist last aired a new episode on Sun Jan 18 (instead of the following normal Tues) after the NFL AFC championship where according to this site it had around 16+ million viewers.
Tom, the networks and advertisers get far more detailed information from Nielsen than we do, and different age/income demographic groups are certainly valued more than others on an advertiser by advertiser basis. However, while I’m not at all sure your colorful assumptions about the Biggest Loser audience are correct (we don’t get the data to either support or refute it), its a very valuable show for NBC.
TesserT, good catch! I will correct.
Tom…I’m just under middle class…I’m 44…I don’t own an iPOD…I don’t have piercings and my viewing week night habits currently are:
MON – FOX
TUES – FOX (if the TV is on)
WED – FOX, CBS (if the TV is on)
THURS – CW, CBS
FRI (for the next 9 weeks)- FOX
I think Fringe’s dropoff is a moot point at the moment. There’s no way FOX is not bringing it back next year, but this hiatus could drive the ratings down a tad. Last night was another fantastic episode, making this one of the shows I look forward to every week. Sadly, I’ll be going through withdrawals until April.
Sam, Idol never ends until May, so yes, I think it’s fairly certain Fringe will still be with it when it returns.
Last Night’s Fringe was really awesome
it’s sad it’s losing so many viewers in the half hour mark
Mentalist is scoring higher than it’s Lead in NCIS that’s VERY Impressive
To RG, who predicts 7.0 for Sarah Conner and 8.0 for Dollhouse:
Are you high? Both shows will be lucky to break the 5 million mark.
X-Files, that’s not that impressive. 9 pm has a higher HUT level than 8 pm so there are more people available to watch. Plus, it’s not up against Idol. The Mentalist is a huge hit and a great success for CBS, but beating its lead in is not the reason for that.
Wow Mentalist outperforms Fringe again
and so does Biggest Loser in the second hour …Both in demos and ratings