February 12, 2009
Fringe Ratings Report: ABC Daytime Programming
Week of February 2, 2009
ABC Daytime Remains the No. 1 Network for the Third Consecutive Week
in Women 18-49 and Also Scores Top Rank in Women 18-34
"General Hospital" and "The View" Tie for Daytime's Top Post in Women 18-34
For the Fourth Week Running, "The View" is Daytime's No. 3 Program
in Total Viewers and Ranks a Strong Second in Women 18-49
"The View" Hits a Near Three-Month High in Women 18-49,
as "General Hospital" Amasses its Largest Audience in 5 Months
ABC Positions All Shows Among Daytime's Top Five in Women 18-49,
and Delivers 3 of the Top 5 in Women 18-34
ABC Daytime
- This week, ABC remains No.1 for the third straight week, ranking No. 1 in Daytime in Women 18-49 (1.4 rating/918,000 - tied on rating) and tying for No. 1 in Women 18-34 (1.0 rating/342,000).
- In Women 18-34, "General Hospital" (1.2 rating/396,000) and "The View" (1.2 rating/392,000) finished tied for No. 1 in the key young demo.
- For the fourth week running, "The View" was Daytime's No. 3 program in Total Viewers (4.42 million), and was the second-most-watched in Women 18-49 (1.08 million).
- In Women 18-49, this week stood as "The View's" most-watched week in nearly 3 months (1.08 million, since week of 11/24/08), while "General Hospital" matched last week's best-in-5-months delivery in Women 18-49 (1.03 million, since week of 9/8/08).
- All ABC shows placed among Daytime's Top 5 in Women 18-49: "The View" (No. 2T - 1.6 rating/1.08 million), "General Hospital" (No. 2T - 1.6 rating/1.03 million), "All My Children" (No. 5T - 1.2 rating/788,000) and "One Life To Live" (No. 5T - 1.2 rating/779,000).
- ABC aired 3 of the week's Top 5 programs in Daytime in Women 18-34 with "General Hospital" (No. 1T - 1.2 rating/396,000), "The View" (No. 1T - 1.2 rating/392,000) and "All My Children" (No. 5T - 0.9 rating/305,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 2, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.76 million No. 1 NBC 1.4/927,000
No. 2 ABC 3.08 million No. 1 ABC 1.4/918,000
No. 3 NBC 2.98 million No. 3 CBS 1.2/820,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.8/1.20 million
The View ABC 1.6/1.08 million
General Hospital ABC 1.6/1.03 million
Days Of Our Lives NBC 1.4/927,000
The Bold and the Beautiful CBS 1.2/827,000
All My Children ABC 1.2/788,000
One Life To Live ABC 1.2/779,000
Source: NTI, Live + Same Day: Week of 2/2/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).
