The Saturday Edition Of “The Early Show” Continues To Post Double-Digit Percentage Increases In Key Demos

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via CBS press release:

 

The Saturday edition of THE EARLY SHOW once again posted percentage increases in all key measures. Compared to the same day last year, the Feb. 7 broadcast was up +7% in both households and viewers, +17 % in adults 25-54 and +14% in adults 35-54 (boomers).

 

In addition, over the last four weeks (Jan. 12 through Feb. 8) the CBS News broadcast is up +7% in households, +13% in viewers, +17% in adults 25-54 and +14% in adults 35-54.

FOR FEB. 7:

 

                                    Households ’09             Households ’08               Change

CBS                             1.5/5                             1.4/5                             +7%

NBC                             3.2/11                           3.1/11                           +3%

ABC                             2.3/8                             2.1/7                             +10%

 

Total Viewers ’09         Total Viewers ’08              Change

CBS                             1,955,000                      1,831,000                      +7%

NBC                             4,316,000                      4,075,000                      +6%

ABC                             3,036,000                      2,750,000                      +10%

 

                                    Adults 25-54 ’09            Adults 25-54 ’08             Change

CBS                             0.7/5                             0.6/4                             +17%

NBC                             1.5/10                           1.3/9                             +15%

ABC                             1.1/8                             1.0/7                             +10%

 

                                    Adults 35-54 ’09            Adults 35-54 ’08            Change

CBS                             0.8/5                             0.7/5                             +14%
NBC                             1.7/11                           1.6/10                           +6%

ABC                             1.4/8                             1.1/7                             +27%

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