via CBS press release:
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The Saturday edition of THE EARLY SHOW once again posted percentage increases in all key measures. Compared to the same day last year, the Feb. 7 broadcast was up +7% in both households and viewers, +17 % in adults 25-54 and +14% in adults 35-54 (boomers).
In addition, over the last four weeks (Jan. 12 through Feb. 8) the CBS News broadcast is up +7% in households, +13% in viewers, +17% in adults 25-54 and +14% in adults 35-54. FOR FEB. 7:
Households '09 Households '08 Change CBS 1.5/5 1.4/5 +7% NBC 3.2/11 3.1/11 +3% ABC 2.3/8 2.1/7 +10%
Total Viewers '09 Total Viewers '08 Change CBS 1,955,000 1,831,000 +7% NBC 4,316,000 4,075,000 +6% ABC 3,036,000 2,750,000 +10%
Adults 25-54 '09 Adults 25-54 '08 Change CBS 0.7/5 0.6/4 +17% NBC 1.5/10 1.3/9 +15% ABC 1.1/8 1.0/7 +10%
Adults 35-54 '09 Adults 35-54 '08 Change CBS 0.8/5 0.7/5 +14% ABC 1.4/8 1.1/7 +27% |
