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Wednesday Ratings: Two hours of American Idol dominance

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February 12th, 2009

Scoreboard FOX CBS ABC NBC Uni CW
Total Viewers (million) 24.62 11.02 6.43 5.88 4.79 1.01
rating/Share: Adults 18-49 9.4/23 2.9/7 2.6/7 1.6/4 2.1/5 0.4/1
Rating/Share: Adults 18-34 8.0/22 1.8/5 2.6/7 1.3/4 2.4/7 0.6/2

Two hours of American Idol dominated the night. In the shows I love but won't be back department, first off, NBC's Life. If it was on the USA Network with such numbers it still wouldn't be the greatest, but at least it would stick around. It isn't on USA network though.

Next up, Life on Mars which will go down in the finals even further once a minute or so of LOST is stripped out of it. Check out LOMs second half hour. Then have a good cry. Waaaaaaaaaaaaaah. Update: thankfully the ABC PR team is much more skilled at finding silver linings than I am!  Life on Mars won the 10pm hour among men 18-34.

On the plus side, at least one show I watched (and really enjoyed) last night is holding up in the demos -- ABC's LOST.

Things also didn't get any better for The New Adventures of Old Christine and Gary Unmarried, but at least Criminal Minds and CSI: NY had solid outings for CBS allowing CBS to finish second for the night.

Knight Rider fans might try to comfort themselves in the knowledge that,"hey, wow, did you see Life's numbers?!" But, sadly, that isn't very comforting.

Last Wednesday's ratings if you want to compare.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 FOX American Idol 23.20 8.5/23 7.4/22
CBS The New Adventures of Old Christine 7.06 1.9/5 1.2/4
NBC Knight Rider 5.29 1.3/3 1.1/3
UNI Soccer: USA vs. Mexico 4.98 2.2/6 2.2/8
ABC LOST (R) 4.21 1.4/4 1.4/4
CW Privileged (R) 1.20 0.5/1 0.6/2
8:30 FOX American Idol 25.37 9.4/24 8.0/23
CBS Gary Unmarried 6.86 2.1/5 1.3/4
UNI Soccer: USA vs. Mexico 5.53 2.5/6 3.0/8
NBC Knight Rider 5.51 1.3/3 1.1/3
ABC LOST (R) 4.58 1.8/5 1.8/5
CW Privileged (R) 0.97 0.4/1 0.5/1
9:00 FOX American Idol 25.09 9.8/23 8.2/22
CBS Criminal Minds 12.92 3.1/7 1.7/5
ABC LOST 9.70 4.3/10 4.4/11
UNI Cuidado con el Angel 5.09 2.1/5 2.4/6
NBC Life 4.77 1.4/3 1.2/3
CW 90210 (R) 0.89 0.4/1 0.6/1
9:30 FOX American Idol 24.84 9.9/23 8.4/21
CBS Criminal Minds 13.60 3.4/8 2.0/5
ABC LOST 9.83 4.4/10 4.4/11
UNI Cuidado con el Angel 4.90 2.0/5 2.3/6
NBC Life 4.66 1.4/3 1.2/3
CW 90210 (R) 0.98 0.5/1 0.6/2
10:00 CBS CSI: NY 12.91 3.4/9 2.2/6
NBC Law & Order 7.29 2.1/5 1.6/4
ABC Life on Mars 5.63 2.2/6 2.0/6
UNI Fuego en la Sangre 4.32 1.8/5 2.1/6
10:30 CBS CSI: NY 12.78 3.5/9 2.3/6
NBC Law & Order 7.76 2.2/6 1.7/5
ABC Life on Mars 4.66 1.7/5 1.4/4
UNI Fuego en la Sangre 3.91 1.8/5 2.0/6

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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