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Thursday Ratings: Survivor Returns Well, Grey's Boosts Practice To Demo Beatdown

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February 13th, 2009

Scoreboard CBS ABC NBC Uni FOX CW
Total Viewers (million) 14.205 12.223 7.246 4.246 4.229 2.188
Rating/Share: Adults 18-49 4.1/11 4.7/12 3.1/8 1.8/5 1.4/4 0.9/2
Rating/Share: Adults 18-34 2.4/7 4.7/14 3.0/9 2.0/6 1.4/4 0.8/2

After almost 9 years and 18 incarnations, Survivor still has gas left in the tank, and with it CBS averaged 14.2 million viewers to top Thursday night, but the youth belonged to ABC as the Grey's Anatomy/Private Practice pairing swept the younger demos from 9-11pm against all new CBS competition.

The premiere of Survivor: Tocantins dominated the 8pm hour with a 4.5 rating for adults 18-49 and an average of 13.8 million viewers . That was almost identical to the 2 hour Survivor:Gabon premiere last fall. Ugly Betty gave it a fight in the 18-34 demo with a 2.4. My Name is Earl was up a few demo ticks from last week. It will be interesting to see this hour's results next week when Bones returns. Fox went with the 40th NAACP Image Awards from 8-10 and got crushed. Perhaps someone who knows more about the industry dynamics can tell me why Fox would kill the Bones/Hell's Kitchen momentum while getting pummeled for the night by programming something like the Image Awards during a competitive week.

Last week we could ascribe some of ABC's 9-11pm success to the CBS reruns, but with CBS airing all new episodes last night, Grey's Anatomy and Private Practice did even better, both increasing across the board and sweeping the demos for both hours. The Mouse is celebrating. CSI did top the viewership at 9pm, but it was small consolation. The Office was close to its averages, but 30 Rock was noticeably above its season average demos.

Eleventh Hour was completely overwhelmed by Private Practice at 10. E.R. was relatively flat vs. last week and competitive in the demos with Eleventh Hour.

For comparison here are last Thursday's fast affiliate results.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 CBS Survivor: Tocantins (premiere) 13.795 4.5/13 2.6/8
ABC Ugly Betty 7.444 2.3/7 2.4/7
NBC My Name Is Earl 6.305 2.6/8 2.1/7
UNI Cuidado con el Ángel 4.312 1.7/5 1.9/6
FOX 40th NAACP Image Awards 4.174 1.4/4 1.5/5
CW Smallville (repeat) 2.395 0.9/3 0.8/3
8:30 NBC Kath & Kim 5.478 2.4/6 2.3/7
9:00 CBS CSI 17.781 4.9/12 2.9/8
ABC Grey's Anatomy 15.704 6.0/14 6.1/16
NBC The Office 8.887 4.6/11 5.4/15
UNI Fuego en la Sangre 5.088 2.2/5 2.5/7
FOX 40th NAACP Image Awards 4.284 1.4/3 1.3/3
CW Supernatural (repeat) 1.982 0.8/2 0.8/2
9:30 NBC 30 Rock 7.617 3.8/9 4.3/11
10:00 ABC Private Practice 14.151 5.8/15 5.8/16
CBS Eleventh Hour 11.038 2.7/7 1.6/5
NBC E.R. 7.246 2.6/7 1.9/5
UNI Rosa de Guadalupe 3.339 1.4/4 1.6/4

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Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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