MyNetworkTV strategy shift is good news for syndicators
from Broadcasting & Cable:
MyNetwork TV’s shift last week from a TV network to a “programming service” has syndicators salivating. The change will leave at least six hours per week of primetime programming up for grabs, and that could be good news for program distributors, whether big studios or smaller independents.
So far, MyNetwork TV (MNT) has scheduled just three nights of its 10-hour weekly schedule. A double block of NBC Universal’s Law & Order: Criminal Intent, coming off a run as a syndicated strip, will air one night. WWE’s Smackdown will still air on Friday nights. A movie will occupy another night.
MNT affiliates already programmed Sunday nights themselves, and now they will also program Saturday nights. That means syndicators have several new opportunities to sell shows into primetime. – read the rest on broadcastingcable.com