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Sunday Ratings: Desperate Housewives leads a slow Sunday

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February 16th, 2009

Scoreboard CBS ABC FOX NBC CW
Total Viewers (million) 10.37 9.74 5.72 5.61 1.52
Rating/Share: Adults 18-49 2.3/6 3.3/8 2.7/7 1.3/3 0.5/1

CBS won the night in terms of total viewers, and ABC won the 18-49 demo. Desperate Housewives was the night's most-watched show, but it averaged under 14 million viewers, and under a 5.0 rating in the 18-49 year demographic.

Due to the holiday we did not see our normal data distribution so the numbers today are half hourly data directly via Marc Berman.   So no 18-34 data for the night...

The Jericho airing last night was from 6:30pm-7:30pm and the data listed is only for the 7p-7:30p half hour.

Update: James Hibberd has more details on the sluggish start for The Amazing Race.

Here is last Sunday's overnight report.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
7:00 CBS 60 Minutes 12.15 1.8/5
ABC America's Funniest Home Videos (R) 7.10 2.1/6
FOX NASCAR Coverage 5.55 2.3/7
NBC Dateline 5.15 1.3/4
CW Jericho (R) 0.81 0.3/1
7:30 CBS 60 Minutes 14.01 2.3/6
ABC America's Funniest Home Videos (R) 8.93 2.7/8
NBC Dateline 5.01 1.3/4
FOX American Dad (R) 3.44 1.6/4
CW Movie: Golden Eye (R) 1.16 0.4/1
8:00 CBS The Amazing Race (season premiere) 9.42 2.6/7
NBC Dateline 8.27 2.0/5
ABC Extreme Makeover: Home Edition (R) 7.59 2.4/6
FOX The Simpsons 6.82 3.2/8
CW Movie: Golden Eye (R) 1.56 0.5/1
8:30 NBC Dateline 9.47 2.3/6
CBS The Amazing Race (season premiere) 9.15 2.7/7
ABC Extreme Makeover: Home Edition (R) 8.34 2.7/7
FOX King of the Hill 5.32 2.5/6
CW Movie: Golden Eye (R) 1.74 0.5/1
9:00 ABC Desperate Housewives 13.85 4.8/12
CBS Cold Case 10.56 2.4/6
FOX Family Guy 7.33 3.8/9
NBC Movie: XIII, Part 2 4.76 1.1/3
CW Movie: Golden Eye (R) 1.94 0.6/1
9:30 ABC Desperate Housewives 13.95 5.0/12
CBS Cold Case 11.04 2.5/6
FOX American Dad 5.88 2.9/7
NBC Movie: XIII, Part 2 4.06 0.9/2
CW Movie: Golden Eye (R) 1.94 0.6/1
10:00 ABC Brothers & Sisters 9.41 3.3/8
CBS The Unit 8.46 2.2/6
NBC Movie: XIII, Part 2 4.06 0.8/2
10:30 ABC Brothers & Sisters 8.72 3.0/8
CBS The Unit 8.16 2.1/6
NBC Movie: XIII, Part 2 4.06 0.9/2

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(92) Comments - Add Yours!

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  1. Squally

    Not to be picky, but there seems to be a typo. I think one of the 08:00 is supposed to be 08:30. ^.^

  2. but you could live with the Minutes in 60 Minutes being spelled Minues?

    Slacker!

  3. Joe

    Really happy to see that growth for Goldeneye…… Oh, I’m sorry, that is not a new show…..oh, it’s a crappy James Bond movie with Pierce Brosnan…..oh, oh my bad……

  4. Elyk

    Oh, American Dad almost pulled a 3 in the demo! oh well… The Simpsons is a lot lower than it was earlier this season.

  5. Alan

    How did The Amazing Race do in comparison with its normal numbers? Last night’s episode was great, and internet chatter is that after a couple of stale seasons, the Amazing Race is back to its top quality!

    I wish it had been up against a new episode of Extreme Makeover because it often gets beaten by that show and I want TAR to win its timeslot this year!

  6. Gojou

    Goldeneye as an older movie that has run on the network several times has better numbers than some of the CWs original shows running new episodes. In fact, he surpassed some Gossip Girl episodes.

  7. Adam

    Maybe I’m crazy, but I really think NBC should consider giving Chuck and Heroes 22 episode orders, and moving them to Sunday nights starting in January and not taking any breaks.

    At 8 PM Eastern, Chuck would be competing against Extreme Makeover (Not the same demo) and Amazing Race, which is fading in popularity.

    Then they could follow it up at the 9 o’clock hour with Heroes, which is a total opposite demo from DH, and Cold Case brings in awful demos in Heroes best numbers.

    I mean Mondays are just Brutal with the CBS comedies, House and 24, and DWTS.

  8. elliott

    was that a new family guy coz on wikipedia it z oceans 3 n a half(new ep) 17jan

  9. melbye

    Familguy beating Simpsons makes me sick. I’m gonna go and puke now

  10. elliott

    y simpsons sucks now big time family guy is way better

  11. josh

    I think moving chuck and Heroes to sundays mid-season would be a good idea!! Then have Medium on year round on mondays 9/8c!

    Desperate Housewives is a bit low :/

  12. jay

    Ah, Mondays. When I get home I’ll try to put up some of the stuff in the Atlantic Monthly in which “Chuck” is featured prominently – but its an article by a ” TV insider ” about the demise of scripted network shows. On that subject, DH first in the demo, Family Guy, a mediocre cartoon,econd, Simpsons, about a hundred years old, third.

  13. @Alan — from James Hibberd:

    “Race” was seen by 9.3 million viewers and received a 2.7 preliminary adults 18-49 rating and 7 share. That’s down 16% from last fall and marks the slowest “Race” start yet. “Race” was followed by “Cold Case” (10.8 million, 2.4/6) and “The Unit” (8.3 million, 2.1/6).

    http://www.thrfeed.com/2009/02/amazing-race-premiere-ratings.html

  14. @Jay, I’m not sure if you are referencing “The Future is Cheese” because I don’t remember it saying anything about Chuck, but it was an interesting read:

    http://www.theatlantic.com/doc/200903/television

  15. Alan

    It’s a shame that Amazing Race had its lowest season premiere ever, but judging from this article’s headline, everything was pretty low. Hopefully the Amazing Race can hold strong against Dateline NBC and Extreme Makeover, and we already know it’ll beat the Simpsons for sure.

  16. Steve

    i wonder what would the ratings be like for TSCC and dollhouse if FOX but them onsunday. prob be better than friday anyway. there wouldnt be much competition for TSCC at 8. Dollhouse wouldnt do well against DH though.

  17. Average Joe

    What exactly is so amazing about The Amazing Race?

  18. Average Joe

    CW would probably pull better numbers by airing 2 movies back to back 6-8 and 8-10 than airing anything else.

  19. John

    why did the WB and UPN merge? wasnt the WB getting better ratings than this?

  20. R.G.

    I just found out (in my area) that both CW & MY NETWORK TV will only broadcast DIGITAL as planned after tomorrow…will this affect their ratings…or do those that are nielson viewrs have to have cable and it won’t really “upset” the numbers all that much…??????

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