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Updated: NBA All-Star festivities, The Closer, WWE RAW, and Monk lead week, Damages to return despite ratings

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February 18th, 2009

damagesTNT had a nice week, grabbing the top spot with the NBA All-Star game.  TNT actually took the top four spots, and five out of the top ten spots and the top scripted show with The Closer.   TVbytheNumbers favorite Burn Notice was down some from last week, but still in the top ten.  Monk was USA's best performing scripted show (assuming you don't count WWE Raw as a scripted show).

The best SpongeBob could muster was 13th, but we're not worried for the yellow and porous wonder who is now a hit in China, too.

Please keep in mind that any of the numbers outside of the top 20 are sorted by number of viewers, but are not ranked.  Hundreds and hundreds of shows were not included.  The years old That's So Raven continues to mystify - especially the midnight Saturday night/Sunday morning airing. It was seen by more viewers than the initial airing of last week's Battlestar Galactica (which was a great episode).   And oh no, cover your eyes Moonlight fans, it  was down 20,000 viewers from last week.  ::mock gasps::

Hilary Lewis at Silicon Alley Insider tipped me off to a story she wrote where FX  both spins the numbers (extra airings, DVR viewing) and has confirmed FX is committed to Damages for season 3 (and confident it will continue even beyond!).  Especially interesting was the increase in 18-49 viewing attributed to DVR (from 497,000 for the initial airing to 828,000 via the live+7 numbers).   I buy that FX is committed to a season three, but I don't necessarily buy that it has anything to do with the initial additional airings or the DVR numbers.

No matter how  you slice it, the initial airing was beaten by a rerun of Moonlight on SciFi.  And also beaten by every individual airing of That's So Raven! Every show that airs episodes multiple times gains audience by doing so, whether it be Burn Notice, ESPN's Pardon The Interruption or FX's own Nip Tuck. Nip Tuck also has multiple airings, but it's initial airing beat all three Damages airings on Wednesday, and an additional airing of Damages on Sunday combined (2.33 million for first airing of Nip Tuck vs. 2.018 million for all four airings of Damages).

Sure, I know there will not be as many DVR viewers for That's So Raven and Moonlight, and all the numbers I'm listing here are live plus same day DVR viewing, but there's nothing particularly unique about Damages getting more viewers via multiple airings.  And though the Damages DVR percentages are somewhat unique, I'm pretty sure the advertisers don't care much about that. It makes for great spin, but doesn't probably mean much in terms of additional advertising revenue.  But despite that,  I don't know that the Damages on-air ratings are particularly important to FX anyway and I can sum up why in two words: DVD revenue.

I've enjoyed this season of Damages more than I thought I would.  At least right up until the last two minutes of last week's episode (saw it coming, but hated it anyway!).   But, I'll be watching this week.  And I'm in an almost immeasurable population - I watch it via On-Demand instead of DVR.  For whatever reason, I can't find FX in HD in my HD lineup so I can't DVR it in HD, but, it is available via On-Demand in HD, so I watch it that way.

These numbers are only basic advertising supported cable. If I see anything for HBO and Showtime, I'll post them here.  As for requests, sorry, but there's just no good way to do it.

Update: James Hibberd reports that Big Love averaged 2 million, and Flight of the Conchords averaged 826,000, while new comer Eastbound and Down only averaged 671,000 on Sunday night. Still haven't seen any U.S. of Tara numbers.

Top 20 cable shows for the week ending February 15, 2009:

Rank Shows NET DAY Time Viewers Live+SD (000)
1 EAST VS WEST TNT Sun 08:25P-11:23P 7,621
2 NBA ALLSTAR SAT NIGHT TNT Sat 08:30P-11:05P 6,554
3 2009 NBA ALLSTAR PST GAME TNT Sun 11:23P-11:29P 5,707
4 CLOSER, THE TNT Mon 09:00P-10:00P 5,437
5 WWE ENTERTAINMENT USA Mon 10:00P-11:06P 5,378
6 MONK USA Fri 09:00P-10:00P 5,114
7 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 5,099
8 BURN NOTICE USA Thu 10:00P-11:00P 4,845
9 NBA TIP-OFF ALLSTAR TNT Sun 08:00P-08:25P 4,589
10 PRES OBAMA NEWS CONF FOXN Mon 08:00P-09:00P 4,268
11 Psych USA Fri 10:00P-11:00P 4,266
12 NCIS USA Mon 07:00P-08:00P 4,120
13 SpongeBob NICK Sat 09:30A-10:00A 4,016
14 NCIS USA Tue 07:00P-08:00P 3,938
15 iCarly NICK Sun 07:00P-07:30P 3,923
16 WIZARDS OF WAVERLY PLACE DSNY Sun 08:30P-09:00P 3,920
17 THE OREILLY FACTOR FOXN Thu 08:00P-09:00P 3,869
18 SpongeBob THE MOVIE NICK Fri 06:00P-08:00P 3,827
19 SpongeBob NICK Sat 12:00P-12:30P 3,814
20 NBA TIP-OFF ALLSTAR TNT Sat 08:00P-08:30P 3,780
Other Shows
BACK AT THE BARNYARD NICK Sat 10:00A-10:30A 3,722
SECRET LIFE/AMERICAN TEEN FAM Mon 08:00P-09:00P 3,507
SONNY WITH A CHANCE DSNY Sun 08:00P-08:30P 3,480
MIGHTY B! NICK Sat 10:30A-11:00A 3,411
HOUSE USA Thu 08:00P-09:00P 3,286
TOP CHEF BRAV Wed 10:00P-11:00P 3,271
NORTH CAROLINA/DUKE ESPN Wed 09:03P-11:15P 3,269
HOUSE OF PAYNE TBSC Wed 10:30P-11:00P 3,228
LEVERAGE TNT Tue 10:00P-11:00P 3,212
DOG SHOW USA Tue 08:00P-11:00P 3,149
STAR WARS:CLONE WARS TOON Fri 09:00P-09:30P 2,936
JON & Kate Plus 8 TLC Mon 09:00P-09:30P 2,715
IMPORTANT THINGS CMDY Wed 10:30P-10:59P 2,412
AMERICAS BEST DANCE CREW MTV Thu 10:00P-11:00P 2,372
NIP TUCK FX Tue 10:00P-11:02P 2,330
DAILY SHOW CMDY Wed 10:59P-11:30P 2,303
FOR THE LOVE OF RAY J VH1 Mon 10:00P-11:00P 2,254
INTERVENTION A&E Mon 09:00P-10:00P 2,242
BEFORE YOU SAY I DO HALL Sat 09:00P-11:02P 2,145
I LOVE MONEY 2 VH1 Mon 09:00P-10:00P 2,064
DIRTY JOBS DISC Tue 09:00P-10:00P 2,054
THATS SO RAVEN DSNY Wed 06:00P-06:25P 1,939
TRUST ME TNT Mon 10:00P-11:00P 1,914
THATS SO RAVEN - LN DSNY Sun 12:00A-12:30A 1,858
GHOST HUNTERS INTERNATL SCIF Wed 09:00P-10:01P 1,892
ROCK OF LOVE 3 VH1 Sun 09:00P-10:00P 1,758
BATTLSTR GALACTICA (ORIG) SCIF Fri 10:00P-11:01P 1,738
ECW SCIF Tue 09:00P-10:00P 1,658
HOUSE HUNTERS INTL HGTV Sun 08:30P-09:00P 1,690
REAL WORLD XXI MTV Wed 10:00P-11:00P 1,505
MAKING THE BAND 4 MTV Thu 09:00P-10:00P 1,337
MOONLIGHT SCIF Fri 09:00P-10:00P 1,242
PARDON THE INTERRUPTION ESPN Mon 05:30P-06:00P 1,078
PARKING WARS A&E Sun 03:30P-04:00P 1,002
DAMAGES FX Wed 10:00P-11:01P 941
BAD GIRLS CLUB OXYG Tue 10:00P-11:00P 874
AROUND THE HORN ESPN Mon 05:00P-05:30P 760

Nielsen Ratings Data: ©2009 The Nielsen Company. All Rights Reserved

All numbers are live viewing plus same day DVR viewing

 
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