Bearded, crazed, mumbling Joaquin Phoenix a boon for CBS and TV.com
It might not make up for losing Hulu content on the CBS owned TV.com, but the incoherent ramblings of Joaquin Phoenix on The Late Show With David Letterman have set new records for a Letterman clip according to CBS. The clip has been streamed over 7.5 million times this week. The clip is available on CBS.com, TV.com as well as YouTube, but according to CBS, over half the streams came from clips embedded into blogs and people’s social networking profiles.
It has been rumored that this was all a stunt by Phoenix to generate material for a documentary his pal Casey Affleck is making. But while this sort of thing typically evades my peripheral vision, I wound up watching this one twice. Phoenix isn’t really worth watching in this, but it made for classic Letterman.
So much so that CBS will be re-air the Late Show broadcast with Phoenix again next Thursday, February 26. Sure, CBS is totally milking it for everything it’s worth, but who can blame them?
In keeping with the theme of over half the video views coming from being embedded on blogs and social networks, here’s the clip: