For the 3rd Week in a Row, ABC Wins Thursday Night Among Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via ABC press release:

Thursday Night (8:00-11:00 p.m.)

For the 3rd straight week, ABC qualified as the No. 1 network on Thursday evening with young adults, outdelivering the second-place networks by 8% in Adults 18-49 (4.2/11 vs. 3.9/10 – CBS) and by 64% in Adults 18-34 (4.1/12 vs. 2.5/7 – Fox).

  • ABC improved its Thursday numbers over the year-ago night (2/21/08) by 2.7 million viewers (11.5 million vs. 8.8 million) and by 27% in Adults 18-49 (4.2/11 vs. 3.3/8).

“Ugly Betty” (8:00-9:00 p.m.)

ABC’s “Ugly Betty” outdrew its NBC comedy competition in the 8 o’clock hour by 1.7 million viewers (7.6 million vs. 5.9 million – originals of “My Name is Earl”/”Kath & Kim”).  “Betty” ranked No. 2 in the time period among Adults 18-34 (2.3/7) and delivered the No. 1 position among its core audience of Women 18-34 (3.4/10). In fact it was the 14th time in its 15 original telecasts this season for “Betty” to register as the No. 1 series in the time period with young women.

  • Growing its overall audience of the 2nd week in a row, “Ugly Betty” had its most-watched broadcast since early December – since 12/4/08.

“Grey’s Anatomy” (9:00-10:00 p.m.)

Thursday’s No. 1 TV program among young adults, ABC’s “Grey’s Anatomy” defeated CBS’ “C.S.I.” by a best-of-season 32% in Adults 18-49 (5.8/14 vs. 4.4/11) and by a best-ever 148% in Adults 18-34 (5.7/13 vs. 2.3/6). It was “Grey’s” 10th time in its last 11 original airings to rank as Thursday’s No. 1 entertainment telecast with Adults 18-49, and the 10th time in as many airings among Adults 18-34.

  • “Grey’s Anatomy” generated its biggest audience (15.4 million) in 3 months – since 11/20/08.

“Private Practice” (10:00-11:00 p.m.)

Winning the 10 o’clock hour for the 3rd consecutive week in both Total Viewers (11.4 million) and Adults 18-49 (4.4/12), “Private Practice” soared to the top of the slot in the key young adult sales demo, beating its nearest competition by 63% (2.7/7 – CBS’ “Eleventh Hour” and NBC’s “ER” tied). In fact “Private Practice” marked its 4th time in its past 5 telecasts to win the hour in Adults 18-49 and has registered as the No. 1 entertainment telecast with Adults 18-34 on all 7 of its airings in the slot.

  • Versus the Net’s performance in the hour on the same night last year (2/21/08) with an original “Eli Stone,” “Private Practice” improved the time period for ABC by 4.2 million viewers (11.4 million vs. 7.2 million) and by 76% in Adults 18-49 (4.4/12 vs. 2.5/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/19/09.

Contacts:  Jeff Lindsey (818) 460-5095 jeffrey.s.lindsey@disney.com / Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com / Susan Sewell (212) 456-1508 susan.l.sewell@disney.com

— ABC —


blog comments powered by Disqus