at least so says Miller. From Advertising Age:
CHICAGO (AdAge.com) -- Miller High Life's one-secondads that weren't created a sales bump that definitely was.
Sales of High Life popped 8.6% during the week after thevs. the same period a year earlier, and they were up nearly 5% during the week before the game, according to ACNielsen.
The contrast between those numbers and the generally incremental gains the brand has been posting in recent months makes it clear that the hubbub surrounding the brewer's one-second didn't even run in many large markets -- including New York, Chicago and Los Angeles -- because NBC directed its owned and operated stations not to run them.ads drove the surge. Not bad, considering the ads
"One of the big things for us [in making the ads] was that we thought we could sell more beer," said High Life Brand Manager Kevin Oglesby. "We definitely sold more beer." - read the rest on Adage.com