Online video viewing having negligible impact on television viewing
Television is still king, despite gains being made online. That’s according to two separate research reports released today. Taken together, the studies from Nielsen and Leichtman Research Group (LRG) also help illustrate how newteeve is impacting oldteevee (hint: it isn’t).
In its A2/M2 Three Screen Report for the fourth quarter of 2008, Nielsen found that video consumption is up across all three video screens. In the U.S. each month the average TV watcher soaks in 151 hours of television (an all-time high), the average online video viewer watches some three hours’ worth of content on the web, and people who use mobile video watch almost four hours of video on their phones and other wireless devices. – read the full story on NewTeeVee.com
Chris has included screen captures of data table and lots of bullet points culled from both of the studies cited above.