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Spectacular vs. High School Musical, iCarly vs. Hannah Montana, It's A Disney-Nickelodeon Rumble!

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February 23rd, 2009

We've read plenty of the Disney vs. Nickelodeon comments from young TV fans on our site, but now the ongoing competition between Disney and Nickelodeon has reached  the New York Times.

Here are some numbers from the battle:

in the most direct, tip-of-the-mouse-ears to its rival, Nickelodeon began trying to build its own “High School Musical” when “Spectacular” — an original, feel-good musical about a high school show choir — had its premiere on Nickelodeon on Feb. 16. [...] In a further indication of how hard it can be to replicate the Disney buzz, the estimated 3.3 million viewers who tuned in to the premiere of “Spectacular!” on Nickelodeon on Feb. 16 represented about 1.3 million fewer than watched the premiere of a competing original movie, “Dadnapped,” on the Disney Channel at the same time.

last year, according to Nielsen Media Research, each episode of “iCarly” drew an average of 2.6 million viewers, nearly 350,000 more than “Hannah Montana,” [...] In an effort to build on the success of “iCarly,” Ms. Zarghami introduced the series “True Jackson VP” last fall. It stars Keke Palmer as a 15-year-old executive in a fashion company. With each episode drawing an average of 2.2 million viewers since September, according to Nielsen, the audience of “True Jackson” has itself been competitive with “Hannah Montana.” “True” has, however, lagged behind “The Suite Life on Deck,” a recent spinoff of Disney’s “Suite Life of Zack and Cody.”

Read the entire article here.

 
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