via ABC Family press release:
Continuing to set new records every month, ABC Family recorded best-ever February deliveries in Prime in Total Viewers, Adults 18-34, Adults 18-49 and Viewers 12-34 - - and with all three key female targets - - posting robust year-to-year increases between 30% and 60% in the demos.
In a most impressive feat, ABC Family was cable's year-to-year growth leader of the fully distributed entertainment cable networks in Adults 18-34 (+36%), Women 18-34 (+45%), Women 18-49 (+31%), Viewers 12-34 (+46%) and Females 12-34 (+55%). Moreover, in February 09, ABC Family delivered its 20th consecutive month of year-to-year growth in Prime in Total Viewers (27%), Adults 18-49 (28%) and Viewers 12-34 (46%). In Adults 18-34, this month represented the net's 28th straight month of increases, including by double-digit percentages in 7 of the previous 8 months.
Competitively, ABC Family landed among the Top 5 cable networks in Prime for the third straight month in core female measures, driven by "The 6 to 14 places in a year's time.." In fact, this marked the 3rd consecutive month ABC Family positioned among the Top 5 cable networks in Prime in key female categories, climbing a significant
"The" positioned as cable's No. 1 series for the month in Viewers 12-34 and Females 12-34, and the No. 1 scripted series in Women 18-34. In Teens 12-17 and Female Teens, "Secret Life" stood as TV's No. 1 scripted series and No. 3 overall, behind only Fox's two " " segments. In addition, the month's four "The " qualified as cable's Top 4 telecasts for the month in Females 12-34, Teens 12-17 and Female Teens, and 4 of Top 5 scripted telecasts on all cable in Viewers 12-34.
In Total Day, ABC Family hit February highs across the board, including among Total Viewers, Adults 18-34, Adults 18-49 and Viewers 12-34. Moreover, among all months on record, February 09 wrapped as the net's third-most-watched month ever in Adults 18-34 and fourth-most-watched in Women 18-34.