Tiger Woods Doubles TV Ratings, PGA Happy To Have Him Back

Categories: TV Sports Ratings & News

Written By

February 25th, 2009

A very nice analysis of Tiger Wood's effect on golf TV ratings from nielsen wire demonstrates that his presence in a tournament roughly doubles the TV ratings.

The Nielsen Company compared the network TV ratings for the 3rd and 4th rounds of golf tournaments played by Woods after the U.S. Open in 2007 with those same tournaments he missed in 2008 due to a season-ending knee injury. And the results are just what you might expect: Tiger’s absence almost singlehandedly sliced tour ratings in half.

VIEWERSHIP OF PGA TOURNAMENTS MISSED BY TIGER WOODS DUE TO INJURY IN 2008-09

TOURNAMENT NETWORK # OF VIEWERS P2+, 2007-08 # OF VIEWERS P2+, 2008-09 % CHANGE
BRITISH OPEN-SAT ABC 3,040,000 3,278,000 7.8%
BRITISH OPEN-SUN ABC 5,147,000 4,463,000 -13.3%
AT&T NATIONAL-SAT CBS 2,630,000 1,442,000 -45.2%
AT&T NATIONAL-SUN CBS 3,615,000 2,164,000 -40.1%
NEC World Series GOLF-SAT CBS 3,250,000 1,793,000 -44.8%
NEC World Series GOLF-SUN CBS **4,541,000 3,018,000 -33.5%
PGA CHAMPIONSHIPS-SAT CBS 5,947,000 ^^1,298,000 -78.2%
PGA CHAMPIONSHIPS-SUN CBS **9,165,000 3,885,000 -57.6%
BUICK INV PGA GOLF-SAT CBS 3,761,000 1,601,000 -57.4%
BUICK INV PGA GOLF-SUN CBS **6,193,000 2,868,000 -53.7%
DEUTSCHE GOLF CHAMP-SUN NBC 3,658,000 1,960,000 -46.4%
DEUTSCHE GOLF CHAMP-MON NBC 4,936,000 2,116,000 -57.1%
BMW GOLF CHAMPIONSHIP-SAT NBC 3,113,000 1,091,000 -65.0%
BMW GOLF CHAMPIONSHIP-SUN NBC **4,358,000 1,678,000 -61.5%
TOUR CHAMPIONSHIP-SAT NBC 3,573,000 1,372,000 -61.6%
TOUR CHAMPIONSHIP-SUN NBC **4,231,000 2,183,000 -48.4%
TOTAL 4,567, 000 2,430,000 -46.8%
source: The Nielsen Company 2009

** - tournament won by Tiger Woods

^^ - play suspended by inclement weather

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Read the rest at nielsen wire.

 
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