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Tuesday Ratings: NCIS & Biggest Loser Capture Audiences for Presidential Address

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February 25th, 2009

Scoreboard CBS NBC ABC FOX Uni CW
Total Viewers (million) 11.795 9.056 7.125 4.894 3.438 1.509
Rating/Share: Adults 18-49 2.5/7 3.0/8 2.1/6 1.8/5 1.4/4 0.7/2
Rating/Share: Adults 18-34 1.6/5 2.1/7 1.6/5 1.3/4 1.3/4 0.9/3

Note that the live Presidential Address from 9:00-10:37pm Eastern time and that the fast affiliate ratings results for all networks except CW are approximate and subject to revision. See below for more information.

NCIS and Biggest Loser captured the bulk of the 8pm viewers and demo adults and they boosted CBS and NBC through the live Presidential Address on Tuesday giving CBS the most average viewers for the night with 11.795 million, but NBC the most demo adults with a 3.0 rating for 18-49s and a 2.1 rating for 18-34s.

While NCIS dominated the viewer numbers at 8pm, it was a tight race in the adult demos with Biggest Loser.  Homeland Security, while still low, was up substantially from last week.

For the Presidential Address beginning at 9, CBS kept the viewership lead, but NBC was close behind for the duration. The demo adults battle was all NBC through the Address and Republican Response. It was a typical pattern for nationally covered primetime news events, CBS lost viewers from its earlier levels on the night, and ABC gained them. Here are the cable news ratings for the Presidential Address.

The season, and almost certainly series, finale of Privileged, the sole regular broadcast show on at 9pm went almost unwatched.

Here are last Tuesday's results for comparison.

Full details:


Time Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 CBS NCIS 17,115 3.5 10 2.5 8
NBC Biggest Loser 7 9,238 3.3 10 2.2 8
ABC Homeland Security USA 6,227 1.8 5 1.2 4
FOX Bones (repeat) 5,087 1.7 5 1.2 4
UNI Mañana Es para Siempre 4,033 1.6 5 1.5 5
CW 90210 (repeat) 1,423 0.6 2 0.7 2
8:30 CBS NCIS 18,730 4.0 11 2.8 9
NBC Biggest Loser 7 10,063 3.8 10 2.5 8
ABC Homeland Security USA 6,094 1.9 5 1.5 5
FOX Bones (repeat) 4,975 1.7 5 1.2 4
UNI Mañana Es para Siempre 4,277 1.7 5 1.7 5
CW 90210 (repeat) 1,365 0.6 2 0.8 2
9:00 CBS Presidential Address 10,875 2.4 6 1.3 4
NBC Presidential Address 10,291 3.3 8 2.3 7
ABC Presidential Address 8,095 2.3 6 1.8 6
FOX Presidential Address 4,534 1.7 5 1.4 4
UNI Presidential Address 3,618 1.4 4 1.4 4
CW Privileged (finale) 1,656 0.8 2 1.1 3
9:30 CBS Presidential Address 10,133 2.3 6 1.3 4
NBC Presidential Address 10,044 3.3 8 2.4 7
ABC Presidential Address 8,694 2.5 6 1.8 5
FOX Presidential Address 4,570 1.8 4 1.4 4
UNI Presidential Address 3,364 1.4 3 1.4 4
CW Privileged (finale) 1,591 0.7 2 1.0 3
10:00 NBC Address/ Rep. Response 9,859 3.0 8 2.2 6
CBS Address/ Rep. Response 8,234 1.8 5 1.1 3
ABC Address/ Rep. Response 7,923 2.4 6 1.7 5
FOX Address/ Rep. Response 5,304 1.9 5 1.5 5
UNI Aqui y Ahora 3,102 1.3 3 1.3 4
10:30 ABC Primetime: What Would You Do? 5,717 1.8 5 1.2 4
CBS Two and a Half Men (repeat) 5,684 1.3 4 0.8 2
NBC Law & Order:SVU (repeat) 4,842 1.6 5 1.1 4
UNI Aqui y Ahora 2,235 0.8 2 0.8 2

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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