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American Idol has most DVR viewers, Gossip Girl has greatest share of viewing by DVR

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February 25th, 2009

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For the week of February 2-8, Fox’s Wednesday American Idol had the two largest audiences via DVR viewing with 5.504 million viewers via DVRs on Wednesday and 5.417 million on Tuesday.

ABC’s Grey’s Anatomy was third with a DVR viewing audience of 4.200 million. Rounding out the top ten for the largest DVR audiences were House, Lost, Office, 24, Fringe, Desperate Housewives and Heroes.

Gossip Girl had the highest share of it’s overall viewing by DVR with 33.9% of all viewing by DVR. CW shows were prominent, with 3 in the top 5 and 5 in the top 10. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were 90210, Office, Heroes, Privileged, 30 Rock, Lost, One Tree Hill, Smallville and 24.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows, February 2-8, 2009:


Rank Programs Net Persons Live+7 (000s) Persons Live+SD (000s) Persons Live (000s) Same Day DVR Viewers (000s) Live+7 DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol-WEDNESDAY FOX 28,303 26,457 22,799 3,658 5,504 19.4% 66.5%
2 American Idol-TUESDAY FOX 28,652 26,639 23,235 3,404 5,417 18.9% 62.8%
3 GREY'S ANATOMY ABC 17,819 15,332 13,619 1,713 4,200 23.6% 40.8%
4 HOUSE FOX 17,053 14,950 12,985 1,965 4,068 23.9% 48.3%
5 LOST ABC 12,855 10,992 9,353 1,639 3,502 27.2% 46.8%
6 OFFICE NBC 10,230 8,538 6,902 1,636 3,328 32.5% 49.2%
7 Fringe FOX 14,752 12,833 11,456 1,377 3,296 22.3% 41.8%
8 24 FOX 13,161 11,417 9,971 1,446 3,190 24.2% 45.3%
9 Desperate Housewives ABC 15,381 13,841 12,212 1,629 3,169 20.6% 51.4%
10 HEROES NBC 10,400 8,592 7,381 1,211 3,019 29.0% 40.1%
11 Two and a Half Men CBS 17,918 16,564 15,190 1,374 2,728 15.2% 50.4%
12 BONES FOX 12,436 10,903 9,735 1,168 2,701 21.7% 43.2%
13 Private Practice ABC 14,634 13,018 11,975 1,043 2,659 18.2% 39.2%
14 30 ROCK NBC 7,711 6,420 5,491 929 2,220 28.8% 41.8%
15 CSI: MIAMI CBS 17,597 16,117 15,519 598 2,078 11.8% 28.8%
16 Big Bang Theory CBS 11,748 10,853 9,711 1,142 2,037 17.3% 56.1%
17 How I Met Your Mother CBS 11,225 10,312 9,196 1,116 2,029 18.1% 55.0%
18 MEDIUM NBC 10,087 8,608 8,077 531 2,010 19.9% 26.4%
19 Law And Order:SVU NBC 11,806 10,389 9,880 509 1,926 16.3% 26.4%
20 GHOST WHISPERER CBS 12,291 11,419 10,481 938 1,810 14.7% 51.8%

Greatest % Of DVR Viewing for Broadcast TV Shows, February 2-8, 2009:


Rank Programs Net Persons Live+7 (000s) Persons Live+SD (000s) Persons Live (000s) Same Day DVR Viewers (000s) Live+7 DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 Gossip Girl CW 2,801 2,311 1,851 460 950 33.9% 48.4%
2 90210 CW 3,057 2,478 2,025 453 1,032 33.8% 43.9%
3 OFFICE NBC 10,230 8,538 6,902 1,636 3,328 32.5% 49.2%
4 HEROES NBC 10,400 8,592 7,381 1,211 3,019 29.0% 40.1%
5 PRIVILEGED CW 2,032 1,643 1,446 197 586 28.8% 33.6%
6 30 ROCK NBC 7,711 6,420 5,491 929 2,220 28.8% 41.8%
7 LOST ABC 12,855 10,992 9,353 1,639 3,502 27.2% 46.8%
8 One Tree Hill CW 3,111 2,652 2,336 316 775 24.9% 40.8%
9 Smallville CW 4,602 3,958 3,476 482 1,126 24.5% 42.8%
10 24 FOX 13,161 11,417 9,971 1,446 3,190 24.2% 45.3%
11 HOUSE FOX 17,053 14,950 12,985 1,965 4,068 23.9% 48.3%
12 GREY'S ANATOMY ABC 17,819 15,332 13,619 1,713 4,200 23.6% 40.8%
13 SCRUBS-TU 9:30PM ABC 5,474 4,687 4,218 469 1,256 22.9% 37.3%
14 SCRUBS-TU 9PM ABC 5,582 4,824 4,331 493 1,251 22.4% 39.4%
15 Fringe FOX 14,752 12,833 11,456 1,377 3,296 22.3% 41.8%
16 FRIDAY NIGHT LIGHTS NBC 4,755 4,186 3,715 471 1,040 21.9% 45.3%
17 BONES FOX 12,436 10,903 9,735 1,168 2,701 21.7% 43.2%
18 Desperate Housewives ABC 15,381 13,841 12,212 1,629 3,169 20.6% 51.4%
19 Supernatural CW 3,941 3,391 3,136 255 805 20.4% 31.7%
20 HELL'S KITCHEN FOX 8,698 7,752 6,954 798 1,744 20.1% 45.8%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

Live+7 DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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