For the week of February 2-8, Fox’s Wednesday American Idol had the two largest audiences via DVR viewing with 5.504 million viewers via DVRs on Wednesday and 5.417 million on Tuesday.
ABC’s Grey’s Anatomy was third with a DVR viewing audience of 4.200 million. Rounding out the top ten for the largest DVR audiences were House, Lost, Office, 24, Fringe, Desperate Housewives and Heroes.
Gossip Girl had the highest share of it’s overall viewing by DVR with 33.9% of all viewing by DVR. CW shows were prominent, with 3 in the top 5 and 5 in the top 10. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were 90210, Office, Heroes, Privileged, 30 Rock, Lost, One Tree Hill, Smallville and 24.
Those of you interested in DVR viewing numbers might enjoy:
When Do DVR’d Shows Get Watched? Same Night or After?
Doing My Part To Combat DVR Misinformation.
Largest DVR Audiences for Broadcast TV Shows, February 2-8, 2009:
| Rank | Programs | Net | Persons Live+7 (000s) | Persons Live+SD (000s) | Persons Live (000s) | Same Day DVR Viewers (000s) | Live+7 DVR Viewers (000s) | % of All Viewing By DVR | % of DVR Viewing On Airdate |
| 1 | American Idol-WEDNESDAY | FOX | 28,303 | 26,457 | 22,799 | 3,658 | 5,504 | 19.4% | 66.5% |
| 2 | American Idol-TUESDAY | FOX | 28,652 | 26,639 | 23,235 | 3,404 | 5,417 | 18.9% | 62.8% |
| 3 | GREY'S ANATOMY | ABC | 17,819 | 15,332 | 13,619 | 1,713 | 4,200 | 23.6% | 40.8% |
| 4 | HOUSE | FOX | 17,053 | 14,950 | 12,985 | 1,965 | 4,068 | 23.9% | 48.3% |
| 5 | LOST | ABC | 12,855 | 10,992 | 9,353 | 1,639 | 3,502 | 27.2% | 46.8% |
| 6 | OFFICE | NBC | 10,230 | 8,538 | 6,902 | 1,636 | 3,328 | 32.5% | 49.2% |
| 7 | FRINGE | FOX | 14,752 | 12,833 | 11,456 | 1,377 | 3,296 | 22.3% | 41.8% |
| 8 | 24 | FOX | 13,161 | 11,417 | 9,971 | 1,446 | 3,190 | 24.2% | 45.3% |
| 9 | Desperate Housewives | ABC | 15,381 | 13,841 | 12,212 | 1,629 | 3,169 | 20.6% | 51.4% |
| 10 | HEROES | NBC | 10,400 | 8,592 | 7,381 | 1,211 | 3,019 | 29.0% | 40.1% |
| 11 | Two and a Half Men | CBS | 17,918 | 16,564 | 15,190 | 1,374 | 2,728 | 15.2% | 50.4% |
| 12 | Bones | FOX | 12,436 | 10,903 | 9,735 | 1,168 | 2,701 | 21.7% | 43.2% |
| 13 | Private Practice | ABC | 14,634 | 13,018 | 11,975 | 1,043 | 2,659 | 18.2% | 39.2% |
| 14 | 30 Rock | NBC | 7,711 | 6,420 | 5,491 | 929 | 2,220 | 28.8% | 41.8% |
| 15 | CSI: MIAMI | CBS | 17,597 | 16,117 | 15,519 | 598 | 2,078 | 11.8% | 28.8% |
| 16 | Big Bang Theory | CBS | 11,748 | 10,853 | 9,711 | 1,142 | 2,037 | 17.3% | 56.1% |
| 17 | How I Met Your Mother | CBS | 11,225 | 10,312 | 9,196 | 1,116 | 2,029 | 18.1% | 55.0% |
| 18 | MEDIUM | NBC | 10,087 | 8,608 | 8,077 | 531 | 2,010 | 19.9% | 26.4% |
| 19 | Law And Order:SVU | NBC | 11,806 | 10,389 | 9,880 | 509 | 1,926 | 16.3% | 26.4% |
| 20 | GHOST WHISPERER | CBS | 12,291 | 11,419 | 10,481 | 938 | 1,810 | 14.7% | 51.8% |
Greatest % Of DVR Viewing for Broadcast TV Shows, February 2-8, 2009:
| Rank | Programs | Net | Persons Live+7 (000s) | Persons Live+SD (000s) | Persons Live (000s) | Same Day DVR Viewers (000s) | Live+7 DVR Viewers (000s) | % of All Viewing By DVR | % of DVR Viewing On Airdate |
| 1 | Gossip Girl | CW | 2,801 | 2,311 | 1,851 | 460 | 950 | 33.9% | 48.4% |
| 2 | 90210 | CW | 3,057 | 2,478 | 2,025 | 453 | 1,032 | 33.8% | 43.9% |
| 3 | OFFICE | NBC | 10,230 | 8,538 | 6,902 | 1,636 | 3,328 | 32.5% | 49.2% |
| 4 | HEROES | NBC | 10,400 | 8,592 | 7,381 | 1,211 | 3,019 | 29.0% | 40.1% |
| 5 | PRIVILEGED | CW | 2,032 | 1,643 | 1,446 | 197 | 586 | 28.8% | 33.6% |
| 6 | 30 Rock | NBC | 7,711 | 6,420 | 5,491 | 929 | 2,220 | 28.8% | 41.8% |
| 7 | LOST | ABC | 12,855 | 10,992 | 9,353 | 1,639 | 3,502 | 27.2% | 46.8% |
| 8 | One Tree Hill | CW | 3,111 | 2,652 | 2,336 | 316 | 775 | 24.9% | 40.8% |
| 9 | Smallville | CW | 4,602 | 3,958 | 3,476 | 482 | 1,126 | 24.5% | 42.8% |
| 10 | 24 | FOX | 13,161 | 11,417 | 9,971 | 1,446 | 3,190 | 24.2% | 45.3% |
| 11 | HOUSE | FOX | 17,053 | 14,950 | 12,985 | 1,965 | 4,068 | 23.9% | 48.3% |
| 12 | GREY'S ANATOMY | ABC | 17,819 | 15,332 | 13,619 | 1,713 | 4,200 | 23.6% | 40.8% |
| 13 | SCRUBS-TU 9:30PM | ABC | 5,474 | 4,687 | 4,218 | 469 | 1,256 | 22.9% | 37.3% |
| 14 | SCRUBS-TU 9PM | ABC | 5,582 | 4,824 | 4,331 | 493 | 1,251 | 22.4% | 39.4% |
| 15 | FRINGE | FOX | 14,752 | 12,833 | 11,456 | 1,377 | 3,296 | 22.3% | 41.8% |
| 16 | FRIDAY NIGHT LIGHTS | NBC | 4,755 | 4,186 | 3,715 | 471 | 1,040 | 21.9% | 45.3% |
| 17 | Bones | FOX | 12,436 | 10,903 | 9,735 | 1,168 | 2,701 | 21.7% | 43.2% |
| 18 | Desperate Housewives | ABC | 15,381 | 13,841 | 12,212 | 1,629 | 3,169 | 20.6% | 51.4% |
| 19 | SUPERNATURAL | CW | 3,941 | 3,391 | 3,136 | 255 | 805 | 20.4% | 31.7% |
| 20 | HELL'S KITCHEN | FOX | 8,698 | 7,752 | 6,954 | 798 | 1,744 | 20.1% | 45.8% |
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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Definitions:
DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,
Live+7 DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate
% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.
% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.
Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.
