via NBC press release:
“MEET THE PRESS WITH DAVID GREGORY” IS THE NO. 1 SUNDAY MORNING PUBLIC AFFAIRS PROGRAM NATIONALLY AND IN WASHINGTON D.C. FOR THE WEEK ENDING SUNDAY, FEBRUARY 22, 2009
Broadcast Up Week-to-Week and Continues to Widen Its Advantage Over the Competition in Key Adult and Women Demographics
(New York) – February 26, 2009 –According to Nielsen Media Research data, “Meet the Press with David Gregory” was the most-watched Sunday morning public affairs program, winning the week ending Sunday, February 22 in all categories. The Gregory-moderated broadcast was No. 1, averaging 4.143 million total viewers, +14 percent more (+506,000) than second place CBS’ “Face the Nation 3.637 million, a +18 percent advantage (+620,000) over third place ABC’s “This Week” 3.523 million and a +175 percent lead (+2,637,000) over FOX News Sunday’s 1.506 million. “Meet the Press” has now placed first in total viewers for 386 of the past 389 weeks (when everyone is at full coverage).
In Washington, D.C., “Meet the Press” beat the competition with 151,000 viewers (5.5/13 HH), a +215 percent advantage over ABC’s 48,000 (1.7/4), a +116 percent lead over CBS’s 70,000 (2.0/5), and +148 percent more than FOX’s 61,000 viewers (2.0/5).
In homes nationally, the NBC program was No. 1, posting a 3.0 rating and 8 share. CBS came in second with a 2.5 rating and 7 share, ABC placed third with a 2.5 rating and 6 share and FOX was last with a 1.1 rating and 3 share. “Meet the Press” has now placed first in households for 124 consecutive weeks and 484 of the past 485 weeks (when everyone is at full coverage).
Among adults 25-54, the NBC Sunday morning show again placed first with a 1.2 rating. CBS came in second with a 1.1, ABC placed third with 1.0 and FOX came in last with a 0.4. In rating A25-54, “Meet the Press” topped CBS by +9% (+1 tenth), ABC by +20% (+2 tenths) and FOX by +200% (+8 tenths).
In addition to widening its advantage this season over each of its competitors in rating women and adults 25-54, week-to-week, “Meet the Press” is up in total viewers, homes and key adult demographics. This marks the program’s third consecutive week up in total viewers. Season-to-date, “Meet the Press” continues to be up double digits in every category.
Last week’s guest were Gov. Bobby Jindal of Louisiana and Gov. Charlie Crist of Florida. The roundtable featured Al Hunt, Executive Editor for Washington of Bloomberg News; Michele Norris, Host of NPR’s “All Things Considered”; and Becky Quick, Co-anchor of CNBC’s “Squawk Box.”
On its digital platforms, “Meet the Press” generated more than 257,000 online video streams from February 22 through February 25, 2009. Traffic to http://www.mtp.msnbc.com was at more than 633,000 page views for that same time period. The “Meet the Press” video podcast (available at http://www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes.