Wednesday: American Idol dominates, Lost and the lowLifes
Two hours of American Idol fueled FOX to a dominant victory on Wednesday night. CBS was a distant second in total viewers, and ABC was second in adults 18-49. Sadly, neither Life or Life on Mars reversed the trend towards inevitable doom.
American Idol dominated the 8pm hour, but the second hour of Tuesday’s The Biggest Loser was pushed to Wednesday due to the presidential address fared well in the demos against repeats on CBS and ABC (and the CW, too).
American Idol dominated the 9pm hour too, though it was a more competitive hour against new episodes of Lost and Criminal Minds (and Life). Lost which had risen nicely in the demos last week (to a 5.1 among 18-49s) dropped back down to the two weeks ago level when it drew a 4.4. But last week it wasn’t up against American Idol and two weeks ago it was. So it looks pretty consistent. Lost was remarkable consistent numerically for both half hours.
NBC’s Life was low, perhaps series low (at least on a Wednesday airing) dropping to 4.87 million average viewers. It’s 18-49 demo numbers were actually up over last week, but not enough to provoke any hope among the rational. But I liked last night’s episode and Crews’ long distance relationship with tech support in India.
ABC’s Life on Mars was also low. Don’t let the numbers fool you as there was six minutes of Lost in the 10pm hour that will be removed in the finals. Unlike Lost, Life on Mars’ half hourly numbers weren’t consistent at all. In the first half hour (including the six minutes of Lost) it averaged 6.57 million and a 2.5 rating with 18-49s, but in the second half hour it averaged a mere 4.53 million and a 1.5/4 among 18-49s. It lost to a repeat of Law & Order on NBC, and of course CSI: NY which dominated the hour.
|Time||Net||Show||Viewers (Millons)||18-49 Rating/Share||18-34 Rating/Share|
|CBS||New Adventures of Old Christine (R)||5.83||1.5/4||0.9/3|
|8:30||CBS||Gary Unmarried (R)||5.99||1.7/4||1.0/3|
|NBC||Law & Order (R)||5.71||1.7/5||1.3/4|
|ABC||Life on Mars||5.55||2.0/6||1.7/5|
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
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