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MTV's America's Best Dance Crew and Making the Band hit season highs in P12-34

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February 27th, 2009

via MTV:  please note, when you see a number like 2.45 below, it is not measuring number of viewers and isn't 2.45 million average audience.  Rather these are the ratings points, out a decimal point further than we're typically used to seeing (I wish we got all ratings to the one hundredth of a ratings point!).  Also note, these are the coverage ratings and not household ratings.  Coverage ratings measure against only the population who receive MTV in their homes and household ratings are the total population of TV homes, whether they have MTV or not.  Again, these are coverage ratings.

  • Both ABDC (2.45) and Making the Band 4 (1.46) delivered season high ratings among the P12-34 demo.
  • ABDC delivered its strongest premiere telecast rating among the P12-34 demo since its season 1 finale (4.34 on 3/27/08).
  • ABDC ranked #1 for the day across cable among P12-34.
  • MTV delivered its strongest Thursday total day rating in over 8 months! (since 6/19/08).


 
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