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Overnight Ratings: Fox Wins With American Idol Thursday Visit

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February 27th, 2009

Scoreboard FOX CBS ABC NBC Uni CW
Total Viewers (million) 15.267 13.945 6.112 6.083 3.947 2.019
Rating/Share: Adults 18-49 5.7/15 3.7/10 1.9/5 2.5/7 1.6/4 0.7/2
Rating/Share: Adults 18-34 4.6/14 2.3/7 1.6/5 2.4/7 1.8/5 0.7/2

Fox swept an unusual Thursday night, thanks to the rescheduled American Idol at 8pm averaging 15.27 million viewers on the night a 5.7 adults 18-49 demo rating and a 4.6 adults 18-34 demo rating. Even though the competitive landscape was entirely different from last Thursday, CBS overall performance was almost identical, finished second in viewers and adults 18-49. NBC managed a second in adults 18-34, mainly on the lack of new ABC competition from 9-11.

Thanks to the Presidential Address on Wednesday, American Idol's visit to 8pm Thursday was unwelcome by Survivor which was down about 10% in the demos from last week, and even less so by Ugly Betty which was down about 20% for its lowest original airing ever. My kids love the Kung Fu Panda: Secrets of the Furious Five short movie, but it went nearly unwatched. Kath & Kim was nearly as invisible at 8:30, hitting a series low.

Hell's Kitchen got a big boost following Idol at 9pm, up 38% in its adults 18-49 demo from last week. There may have been a few minutes of Idol spillover in those numbers, if so, expect them to fall. The half hour breakdown for Kitchen was (10.5m, 4.5, 3.9 and 9.2m, 4.1, 3.6). It seems like CSI shares no demo viewers with Grey's Anatomy, perhaps with the Grey's repeat they all went to watch Kitchen, as CSI's 18-49 demo was identical to last week. Without a new Office lead in, 30 Rock was well down from its last new episode.

Against a repeat Private Practice, ER was up sharply, 26% in the 18-49 demo, from last week. Eleventh Hour benefited less, up only 7% in the 18-49 demo. For the retentionistas in the audience, Hour kept 66% of CSI's 18-49 demo. Without A Trace averaged 72% last season and was renewed.

Although it was without Idol, for comparison, here's last Thursday's overnight report.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 FOX American Idol 20.662 7.1/19 5.4/17
CBS Survivor: Tocantins 12.284 4.0/11 2.4/8
ABC Ugly Betty 6.787 1.9/5 1.8/5
UNI Cuidado con el Ángel 4.628 1.8/5 2.1/6
NBC Kung Fu Panda: Furious Five (movie) 3.991 1.4/4 1.2/4
CW Smallville (repeat) 2.102 0.7/2 0.7/2
8:30 NBC Kath & Kim 3.448 1.5/4 1.6/5
9:00 CBS CSI 17.825 4.3/11 2.7/8
FOX Hell's Kitchen 9.872 4.3/11 3.8/11
ABC Grey's Anatomy (repeat) 6.832 2.2/6 1.8/5
NBC The Office (repeat) 5.302 2.4/6 2.7/8
UNI Mañana Es para Siempre 4.257 1.8/5 2.0/6
CW Supernatural (repeat) 1.935 0.8/2 0.7/2
9:30 NBC 30 Rock 6.302 2.9/7 3.4/10
10:00 CBS Eleventh Hour 11.728 2.9/8 1.8/6
NBC E.R. 8.727 3.4/9 2.5/8
ABC Private Practice (repeat) 4.718 1.6/4 1.3/4
UNI Rosa de Guadalupe 2.957 1.1/3 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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