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Friday Ratings: Ghost Whisperer dominates, TSCC and Dollhouse continue to slide

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February 28th, 2009

Scoreboard CBS ABC NBC FOX CW
Total Viewers (million) 10.12 5.79 4.75 3.77 1.30
Rating/Share: Adults 18-49 2.2/7 1.7/6 1.4/5 1.4/5 0.5/1

Led by Ghost Whisperer, Friday's most-watched show, CBS continued its Friday night domination.  Terminator: The Sarah Connor Chronicles and Dollhouse continue their downward slide   Flashpoint does seem to be taking a 10%-15% hit among 18-49s.  Whether that is due to Dollhouse or something else is hard to say.

Friday Night Lights which also appears doomed unless it again plays gold digger to DirecTV's sugar daddy in the fall. We have no idea of DirecTV's state of mind when it comes to handing NBC a blank check.  But Friday Night Lights and Dollhouse are locked in a fairly competitive battle in the 9pm hour.

Ghost Whisperer's 11.57 million average and 2.8/9 (rating share) among adults 18-49 was far and away the most-watched show of the evening.   Terminator: The Sarah Connor Chronicles had less than a 3rd of the viewers GW had, and worse slid to a 1.2/4 among 18-49s, that was down from last week's 3.84 million and 1.3/5.

Dollhouse didn't dip by much.  It was down to 4.13 million and a 1.6/5 with 18-49s versus last week's 4.22 million and 1.7/5.

Tahmoh Penikett had a diverse Friday night.  He went from being shot in the abdomen in Dollhouse to getting it on with [edit: spoiler deleted, sorry about that, BSG fans who hadn't gotten around to the DVR yet] in Battlestar Galactica.

I'm sure Summer Glau fans will moan about her lack of air time in last night's TSCC.  It was like they threw in a scene of her walking around in her bra just to make up for it.  But, too little, too late I suppose. TSCC even lost to Howie Do It (including a repeat episode!)  That's gotta sting a little.

Here's last Friday's overnight report.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer 11.57 2.8/9
ABC Wife Swap 4.63 1.5/5
NBC Howie Do It 4.56 1.3/5
FOX Terminator: The Sarah Connor Chronicles 3.42 1.2/4
CW Everybody Hates Chris (R) 1.55 0.5/2
8:30 NBC Howie Do It (R) 4.04 1.3/4
CW The Game (R) 1.25 0.5/1
9:00 CBS Flashpoint 9.17 1.9/6
ABC Supernanny 5.55 1.8/6
NBC Friday Night Lights 4.22 1.5/5
FOX Dollhouse 4.13 1.6/5
CW Everybody Hates Chris (R) 1.07 0.4/1
9:30 CW The Game (R) 1.33 0.5/2
10:00 CBS Numb3rs 9.61 2.1/7
ABC 20/20 7.10 2.0/6
NBC Dateline 5.79 1.6/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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