February 22nd, 2009 at 7:20 pm
MTV searches for its Nielsen ratings mojo
Broadcasting & Cable's cover story this week is on MTV and its strategy around improving Nielsen ratings, which will include trying to
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February 22nd, 2009 at 6:07 pm
CNBC takes advantage of reporter Rick Santelli's on-air rant
from our pal Brian Stelter in an article that will be in Monday's New York Times: Once Upon A Time, cable channels
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February 22nd, 2009 at 5:45 pm
Friday Night Smackdown! is lone survivor in change of MyNetwork TV biz model
from Media Week: Earlier this month, MyNetworkTV assured World Wrestling Entertainment fans that SmackDown would survive a restructuring of the channel’s business
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February 22nd, 2009 at 5:37 pm
Oscar coverage. We're not live blogging it but everyone else is!
We're not live blogging the Acadmey Awards, but it seems like everyone else is. Variety is (link on home page) and they
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February 22nd, 2009 at 4:24 pm
Marketers looking for more than C3 Ratings
It looks like marketers are in the process of demanding more granular measurement than the aggregate C3 ratings for a show, instead
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February 22nd, 2009 at 4:14 pm
TV Advertising working better than ever?
That seems to be the case according to multiple research (which sure, was ultimately probably funded by those selling TV advertising, but
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February 22nd, 2009 at 4:07 pm
One second Miller Super Bowl commercial succeeds despite not airing in largest markets
at least so says Miller. From Advertising Age: CHICAGO (AdAge.com) -- Miller High Life's one-second Super Bowl ads that weren't created a
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February 22nd, 2009 at 3:15 pm
O'Reilly vs. Olbermann Through Thursday, February 19
Long Term Trend of O'Reilly vs. Olbermann TV Ratings:
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