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|---|---|---|---|---|---|---|
| Total Viewers (million) | 13.781 | 10.956 | 8.692 | 6.645 | 3.299 | 1.537 |
| Rating/Share: Adults 18-49 | 2.4/6 | 3.6/9 | 3.5/9 | 2.7/7 | 1.4/4 | 0.4/1 |
| Rating/Share: Adults 18-34 | 1.2/3 | 2.8/8 | 3.1/9 | 2.0/6 | 1.6/5 | 0.4/1 |
The season premiere of Donald Trump's Celebrity Apprentice was down from it's premiere telecast last season (although that was a January Thursday night), but in line with similar declines this season. With Brothers & Sisters pulling double duty, ABC's otherwise standard Sunday line up was enough to nip Fox for the adults 18-49 demo win with a rating of 3.6. Fox with a NASCAR race overrun and a delayed animated line up took top honors for adults 18-34. CBS garnered more viewers, averaging 13.781 million, but finished a distant 4th or 5th in the adult demos.
The early hour on Sunday was a demo battle won by Fox's NASCAR race from Las Vegas but reasonably contested by ABC's America's Funniest Home Videos. 60 Minutes had the most viewers, but was well back in the demos.
Lucky for Fox, the NASCAR race overran into the 8pm hour and allowed it to sweep the first 30 minutes. The post-race fell sharply and allowed Extreme Makeover: Home Edition to win the demos for the second half hour. The Amazing Race was up from its premiere episode in the 18-49 demo.
The latest installment of the CBS movie Jesse Stone: Thin Ice, reigned over the viewership totals from 9-11, but finished fourth or worse among the adult demos. I'm not familiar with the movie series, but it certainly isn't youth viewer friendly. The 18-49 demo both hours was a battle between Celebrity Apprentice and Brothers & Sisters, while the Fox animated shows won the 18-34 demo from 9-10.
Because of the live NASCAR event on Fox, its fast affiliate ratings are approximate and subject to revision, see below for more information.
Full details:
| Time | Net | Show | Viewers Live+SD (000s) | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share |
| 7:00 | CBS | 60 Minutes | 13,507 | 2.0 | 6 | 0.9 | 3 |
| FOX | NASCAR Sprint Cup: Las Vegas | 10,479 | 3.8 | 11 | 2.6 | 9 | |
| ABC | America's Funniest Home Videos | 8,062 | 2.4 | 7 | 2.0 | 6 | |
| NBC | Saturday Night Live (repeat) | 3,397 | 1.1 | 3 | 1.0 | 3 | |
| UNI | Hora Pico | 2,549 | 1.2 | 3 | 1.3 | 4 | |
| CW | Jericho (repeat) | 907 | 0.3 | 1 | 0.3 | 1 | |
| 7:30 | CBS | 60 Minutes | 14,734 | 2.4 | 6 | 1.2 | 4 |
| FOX | NASCAR Sprint Cup: Las Vegas | 10,559 | 3.9 | 11 | 2.7 | 8 | |
| ABC | America's Funniest Home Videos | 9,957 | 3.0 | 8 | 2.3 | 7 | |
| UNI | Hora Pico | 2,678 | 1.1 | 3 | 1.3 | 4 | |
| NBC | Saturday Night Live (repeat) | 2,636 | 1.0 | 3 | 0.9 | 3 | |
| CW | Rain Man (movie) | 1,178 | 0.4 | 1 | 0.3 | 1 | |
| 8:00 | FOX | NASCAR Sprint Cup: Las Vegas | 12,562 | 4.6 | 12 | 3.6 | 10 |
| CBS | Amazing Race 14 | 10,305 | 2.8 | 7 | 1.9 | 5 | |
| ABC | Extreme Makeover: Home Edition | 10,024 | 3.1 | 8 | 2.5 | 7 | |
| NBC | Saturday Night Live (repeat) | 5,625 | 1.9 | 5 | 1.6 | 5 | |
| UNI | Nuestra Belleza Latina | 3,445 | 1.5 | 4 | 1.7 | 5 | |
| CW | Rain Man (movie) | 1,508 | 0.4 | 1 | 0.4 | 1 | |
| 8:30 | ABC | Extreme Makeover: Home Edition | 11,901 | 3.9 | 10 | 3.0 | 8 |
| CBS | Amazing Race 14 | 11,196 | 3.2 | 8 | 2.2 | 6 | |
| FOX | Post Race/Simpsons | 6,713 | 3.0 | 7 | 2.9 | 8 | |
| NBC | Saturday Night Live (repeat) | 6,261 | 2.4 | 6 | 1.8 | 5 | |
| UNI | Nuestra Belleza Latina | 3,846 | 1.6 | 4 | 1.7 | 5 | |
| CW | Rain Man (movie) | 1,828 | 0.5 | 1 | 0.4 | 1 | |
| 9:00 | CBS | Jesse Stone: Thin Ice (movie) | 14,840 | 2.2 | 5 | 0.9 | 2 |
| ABC | Brothers & Sisters | 12,084 | 4.1 | 9 | 3.3 | 9 | |
| NBC | Celebrity Apprentice | 8,243 | 3.4 | 8 | 2.4 | 6 | |
| FOX | Simpsons/King of the Hill | 6,316 | 3.1 | 7 | 3.5 | 9 | |
| UNI | Nuestra Belleza Latina | 4,093 | 1.8 | 4 | 2.0 | 5 | |
| CW | Rain Man (movie) | 1,871 | 0.5 | 1 | 0.4 | 1 | |
| 9:30 | CBS | Jesse Stone: Thin Ice (movie) | 15,174 | 2.2 | 5 | 0.8 | 2 |
| ABC | Brothers & Sisters | 11,341 | 3.8 | 9 | 2.9 | 8 | |
| NBC | Celebrity Apprentice | 8,872 | 3.9 | 9 | 2.8 | 7 | |
| FOX | King of the Hill/American Dad | 5,525 | 2.7 | 6 | 3.1 | 8 | |
| UNI | Nuestra Belleza Latina | 4,310 | 1.9 | 4 | 2.2 | 6 | |
| CW | Rain Man (movie) | 1,929 | 0.5 | 1 | 0.5 | 1 | |
| 10:00 | CBS | Jesse Stone: Thin Ice (movie) | 15,198 | 2.1 | 5 | 0.8 | 2 |
| ABC | Brothers & Sisters | 11,908 | 4.1 | 10 | 3.0 | 8 | |
| NBC | Celebrity Apprentice | 9,095 | 4.0 | 10 | 2.9 | 8 | |
| UNI | Tras la Verdad | 3,221 | 1.4 | 3 | 1.5 | 4 | |
| 10:30 | CBS | Jesse Stone: Thin Ice (movie) | 15,295 | 2.1 | 5 | 0.8 | 2 |
| ABC | Brothers & Sisters | 12,369 | 4.4 | 11 | 3.2 | 9 | |
| NBC | Celebrity Apprentice | 9,028 | 4.0 | 10 | 2.8 | 8 | |
| UNI | Tras la Verdad | 2,251 | 0.9 | 2 | 1.0 | 3 |
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Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Couldn’t the CW find something better than Jericho to put on Sunday nights? Nobody watched it the first time…
Celebrity Apprentice isn’t doing that bad. I wonder what the average IQ is of the people who watch NASCAR, I’m guessing it’s at least below 100.
Last night was a very weird evening in terms of programming.
Surprised that B&S did so well without the housewives.
and wow.. Jesse Stone HAS to be the older skewing show on Earth.
Decent numbers for apprentice. I wonder how it will fare against housewives. Jesse stone killed in the total viewer department.
How come Simpsons/KOTH is half and half? Was it 15 mins each or something?
The reasons Jesse Stone skews old is 1) the cast can actually act 2)there is a plot rather than a concept 3) it’s based on a well-know author’s mystery NOVELS which require some familiarity with reading books that don’t have pictures.
Robert Bianco summed it up nicely when reviewing the show when he said broadcasters see no reason to program for adults (50+) and wish they would just go away.
While it might be good business to focus on the younger demographic – I wonder if they continue to leave will the only people left be the very group that the business detests?
Ant, the post race show ran into the 8:30 half hour, which pushed everything else out of sync.
Brothers and sisters did awesome!!! i watched and it was definately deserving good ratings!!!I recorded the apprentice and was actually surprised with its numbers!!! Glad amazing race jumped from last weeks bad numbers!
NASCAR shouldn’t be on network TV. Too often it runs over and screws everything up.
Jordan, when a network is getting pretty decent demos off a race, they don’t really care if it runs over and screws everything up.
LOL @ Jordan. You see few complaints (NONE from the networks) when the NFL runs over. NASCAR won every half hour it was on in the demos.
Terry: thats what happens when you premiere a series over a 3 day weekend and the second installment is up against the acadamy awards.
Hopefully TAR’s numbers will continue to improve!
Ahhhh yes and here it is – another show calling a cast of goofs “Celebrities”
So there the Dance show: “Circus with the Pretend stars” –
and now the return of “Freakshow Apprentice”…
…….(although I hear Gold Medalist Shawn Johnson from the Olympics will be in the next Dancing…so she of coarse is a superstar and is excluded from the “Circus freak” name)
So hats off to Dancing with the Pretend stars – It will be now called:
“Dancing with A Star and a bunch of freaks.”
R.G., realistically it’s much more freakish to be in any way obsessed with a show you don’t like. that’s straight-up crazy.
I understand that. I was merely commenting due to the fact that I’d rather it not be on. Fox can do whatever they want.
Go Brothers and Sisters! Its nice to see this show do really well. And isnt it funny how when DH’s isnt on it can get 11-12 million, when it usually gets anywhere from 8-10 million.
@johnthemon, you state: “I wonder what the average IQ is of the people who watch NASCAR, I’m guessing it’s at least below 100.”
I am an occasional NASCAR viewer, and my IQ is about 140. I know plenty of NASCAR fans who are intelligent people. Signifant portions of NASCAR fandom may well lie in small towns, the south, and “flyover” states; populations of those areas are just as intelligent as the bicoastal people (we’re smarter, IMHO). In general, IQ and entertainment choices are not proportional. Pretentiousness and elitism, however, are directly proportional to entertainment choice
.
After a weak season (quality-wise), Brothers & Sisters really picked up last night, with its best episode of the year, well written and well acted.
I can’t believe that the #1 rated show was a TV movie starring Tom Selleck! Both are stuck in 1986. The Sunday night TV-movie as a genre is so outdated, and Tom Selleck is even more outdated! The ratings for Jesse Stone stunned me.
Maybe CBS should make it into a series?
When I first saw that Jesse Stone in the line-up, I had no clue what it was. Amazing that it could generate such ratings. Do people watch CBS for the sake of watching CBS?
stone only got a 2.1 in 18-49 so really only old people watched.