via ABC press release:
March 2, 2009
Quick Take for Sunday, March 1, 2009
(Fast Affiliate Live + Same Day Ratings)
Sunday Night (7:00-11:00 p.m.)
Boosted by a winning performance from the 2-hour "Brothers &" event, ABC ranked No. 1 on Sunday night among Adults 18-49 (3.6/9) for the 3rd week in a row.
"America's " (7:00-8:00 p.m.)
Competing against Fox's NASCAR overrun in the 7 o'clock hour, ABC's "America's" stood as the No. 1 non-sports show in its time slot in Adults 18-49 (2.7/8), beating out original competition on CBS by 23% (" " - 2.2/6) and on NBC by 170% ("Best of Tracy Morgan" - 1.0/3).
- In Total Viewers (9.0 million) and Adults 18-49 (2.7/8), "America's " marked its second-highest numbers of the season.
": " (8:00-9:00 p.m.)
Standing as the most-watched TV show in the 8 o'clock hour (11.0 million), ABC's ": " also beat out its unscripted competition among young adults, outrunning CBS' " XIV" by 17% in Adults 18-49 (3.5/9 vs. 3.0/8).
- " " was up over its most recent original in both Total Viewers and Adults 18-49 (10.4 million & 3.4/8 on 2/8/09).
"Brothers & " (9:00-11:00 p.m.)
Winning its competitive 2-hour time period over NBC's season premiere of "Celebrity" and CBS' "Sunday Movie - Jesse Stone: Thin Ice," ABC's "Brothers & " ranked No. 1 from 9:00-11:00 p.m. across all key Adult demos: AD18-34 (3.1/8), AD8-49 (4.1/10) and AD25-54 (5.1/11).
- Gaining viewers and young adult audience from its first hour to its second hour, "Brothers & best-since-season-premiere numbers, representing the series' strongest results in 6 months with Total Viewers (11.9 million) and Adults 18-49 (4.1/10) - since 9/22/08. " posted
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/1/09.