With winning numbers from 2-Hour Brothers & Sisters, ABC is No. 1 on Sunday with adults 18-49

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via ABC press release:

March 2, 2009

Quick Take for Sunday, March 1, 2009

(Fast Affiliate Live + Same Day Ratings)

Sunday Night (7:00-11:00 p.m.)

Boosted by a winning performance from the 2-hour “Brothers & Sisters” event, ABC ranked No. 1 on Sunday night among Adults 18-49 (3.6/9) for the 3rd week in a row.

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Competing against Fox’s NASCAR overrun in the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” stood as the No. 1 non-sports show in its time slot in Adults 18-49 (2.7/8), beating out original competition on CBS by 23% (“60 Minutes” – 2.2/6) and on NBC by 170% (“Best of Tracy Morgan” – 1.0/3).

  • In Total Viewers (9.0 million) and Adults 18-49 (2.7/8), “America’s Funniest Home Videos” marked its second-highest numbers of the season.

“Extreme Makeover:  Home Edition” (8:00-9:00 p.m.)

Standing as the most-watched TV show in the 8 o’clock hour (11.0 million), ABC’s “Extreme Makeover:  Home Edition” also beat out its unscripted competition among young adults, outrunning CBS’ “Amazing Race XIV” by 17% in Adults 18-49 (3.5/9 vs. 3.0/8).

  • “Home Edition” was up over its most recent original in both Total Viewers and Adults 18-49 (10.4 million & 3.4/8 on 2/8/09).

“Brothers & Sisters” (9:00-11:00 p.m.)

Winning its competitive 2-hour time period over NBC’s season premiere of “Celebrity Apprentice” and CBS’ “Sunday Movie – Jesse Stone: Thin Ice,” ABC’s “Brothers & Sisters” ranked No. 1 from 9:00-11:00 p.m. across all key Adult demos: AD18-34 (3.1/8), AD8-49 (4.1/10) and AD25-54 (5.1/11).

  • Gaining viewers and young adult audience from its first hour to its second hour, “Brothers & Sisters” posted best-since-season-premiere numbers, representing the series’ strongest results in 6 months with Total Viewers (11.9 million) and Adults 18-49 (4.1/10) – since 9/22/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source:  Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/1/09.

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