via Univision/Telefutura press release:
TELEFUTURA CUTS THROUGH THE RATINGS CLUTTER WITH THE SUCCESSFUL PREMIERE OF "LA TIJERA" (THE SCISSORS)
New Entertainment Show Delivers Ratings Growth; Beats Telemundo in Key Markets Across the Nation
MIAMI, FL, MARCH 3, 2009 - Yesterday's premiere of TeleFutura's new entertainment show, "La Tijera" ("The Scissors;" M-F 6pm ET/PT, 5pm Central) successfully cut-through the ratings competition, growing the network's time period performance in key markets across the nation. In addition, with the premiere of "La Tijera" TeleFutura ranked as the #2 Spanish-language television station in New York, Chicago and San Antonio, among others, beating Telemundo in key demos.
"We created 'La Tijera' as part of our strategic vision to offer our viewers great programming alternatives in Spanish-language television," said Bert Medina, senior vice president and operating manager, TeleFutura. "We are thrilled the audience gave this new show such a warm welcome."
Local Market Highlights:
- TeleFutura ranked as the #2 Spanish-language television station at 6pm E/PT (5pm Central) with "La Tijera," beating Telemundo, in the following markets:
o Among Adults 18-49: New York (tie), Chicago, San Francisco, and Sacramento (tie)
o Among Women 18-49: New York, Chicago, San Francisco, and Sacramento
o Among Adults 18-34: Chicago, Phoenix (tie), San Francisco, and Sacramento
o Among Women 18-34: New York, San Francisco, and Sacramento
o Among Viewers 12-34: Chicago, Phoenix (tie), San Francisco, and Sacramento
o Among Total Viewers 2+: Chicago, San Francisco (tie), and Sacramento (tie)
o Among Households: Chicago, San Antonio, San Francisco, and Sacramento
- Among Women 18-34 in New York, TeleFutura's premiere of "La Tijera" attracted more viewers than Telemundo's primetime programs such as "El Cartel," "Sin Senos No Hay Paraíso," "El Rostro de Analía," "Doña Bárbara," and "12 Corazones."
- TeleFutura's premiere of "La Tijera" attracted more viewers than Telemundo's primetime programs such as "Sin Senos No Hay Paraíso," "Rostro de Analia," "Doña Barbara," and "12 Corazones" in Chicago among Adults 18-34, Adults 18-49 and Women 18-49.
- During "La Tijera's" time period, TeleFutura enjoyed significant ratings growth from its February viewership average in the following markets:
o Among Adults 18-34: New York (+67%), Chicago (+40%), Sacramento (+75%)
o Among Adults 18-49: New York (+50%), Miami (+100%), Houston (+17%), Chicago (+25%), Sacramento (+100%)
o Among Women 18-34: New York (+40%), Houston (+18%), Chicago (+167%), Sacramento (+150%)
o Among Women 18-49: New York (+50%), Miami (+50%), Houston (+25%), Chicago (+40%), Sacramento (+200%)
o Among Viewers 12-34: New York (+33%), Chicago (+25%), Sacramento (+67%)
o Among Total Viewers 2+: New York (+25%), Miami (+67%)
o Among Households: New York (+44%), Miami (+43%), Houston (+33%), San Antonio (+25%)
Source: Nielsen Station Index, live preliminary ratings, 03/02/2009 and 02/05-02/25/2009 (M-F 6-7pm E/PT, 5-6pm Central), 03/02/2009 (6-10pm E/PT, 5-9pm Central).
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.