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Fox Leads 18-49, 18-34; Closing Gap With CBS in 25-54

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March 4th, 2009

After 23 weeks of the 2008-9 season, through March 1, 2009, Fox continues to expand its leads for adults 18-49 and 18-34, and cut into the CBS lead in adults 25-54. CBS continues to hold the average viewership lead for the season, and there seems very little chance CBS will lose it.

Fox continues to hold the season to date lead in adults 18-49, and is not likely to be dethroned, Fox averages 4.26 million adults 18-49 to CBS's 3.86 million. Fox continues to hold the top spot for adults 18-34, and will likely continue to stretch that lead going forward. NBC season averages are boosted significantly from the Super Bowl, they're not doing nearly as well as those averages would make it appear on an ongoing basis.

CBS has the most average adults 25-54 with 4.75 million, followed by Fox with 4.53 million. Fox is slowly narrowing that gap and may catch CBS by the end of the season. With an average of 1.95 million Fox occupies the top for adults 18-34 followed by NBC with 1.62 million and ABC with 1.52 million.

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Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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